Zeta Global Acquires Programmatic Business from IgnitionOne
September 18, 2019
Zeta Global has acquired certain programmatic business operations from IgnitionOne, including sales and client-management teams in the United States and Brazil. The deal brings programmatic technology, clients and personnel into Zeta’s programmatic division to expand its DSP, data assets and managed programmatic services.
- Buyers
- Zeta Global
- Targets
- IgnitionOne (programmatic business)
- Sellers
- IgnitionOne
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Divestiture
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