Zeta Global Acquires Marigold's Enterprise Software Business
November 24, 2025
Zeta Global has completed the acquisition of Marigold's enterprise software business (including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow) for aggregate consideration of up to $325 million. The deal expands Zeta's AI marketing platform capabilities across loyalty, omni-channel engagement, and personalization, broadening its enterprise customer base and subscription revenue streams.
- Buyers
- Zeta Global
- Targets
- Marigold (enterprise software business), Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, Grow
- Sellers
- Marigold
- Industry
- Cloud & SaaS
- Location
- Tennessee, United States
- Transaction Type
- Buyout
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.