General Atlantic Makes Minority Growth Investment in HighLevel

General Atlantic Makes Minority Investment in Liftoff

July 1, 2025

Marketing & Advertising

Liftoff, an AI-powered performance marketing platform for the mobile app ecosystem headquartered in Redwood City, California, closed a minority investment from growth investor General Atlantic. The investment, announced May 5, 2025 and closed July 1, 2025, adds General Atlantic alongside existing majority investor Blackstone to support Liftoff’s continued product expansion and long-term growth.

General Atlantic Makes Minority Investment in Partners Capital Investment Group

February 8, 2024

Financial Services

General Atlantic has acquired a minority stake in Partners Capital Investment Group by purchasing equity from longstanding external shareholders and some founding-generation partners. The transaction will increase ownership by the current leadership to retain senior talent while enabling Partners Capital to leverage General Atlantic's global network and capabilities to deepen investment and technology capabilities.

General Atlantic Makes Strategic Investment in Financial Information Technologies (Fintech)

August 1, 2023

Payments & Fintech

General Atlantic has made a strategic growth equity investment in Financial Information Technologies, LLC (Fintech), joining existing investor TA Associates. The capital will support Fintech's product innovation, expansion of its payments and data platform for the beverage alcohol industry, and pursuit of M&A initiatives.

General Atlantic Makes Strategic Growth Investment in Tripleseat

April 27, 2023

Cloud & SaaS

General Atlantic has made a strategic growth investment in Tripleseat, a Concord, Massachusetts–based event management and payments SaaS platform. Existing shareholders Vista Equity Partners, Level Equity, and Enlightened Hospitality Investments will remain minority investors as Tripleseat plans to use the capital to expand market reach, invest in product and technology, and pursue strategic M&A.

PeakEquity Partners Leads $60M+ Growth Investment in HighLevel

November 16, 2021

Cloud & SaaS

PeakEquity Partners led a group that invested over $60 million to acquire a minority stake in HighLevel, the Dallas-based white-label marketing and CRM platform for agencies. The investment will support product development, team growth and expansion; PeakEquity partners will join HighLevel's board and Vista Point Advisors served as exclusive financial advisor.

Level Equity Invests in TeamSupport

July 17, 2018

Cloud & SaaS

Level Equity has made a growth investment in TeamSupport, a B2B customer support software provider, to accelerate the company’s product development, customer success, sales, and marketing initiatives. Software Equity Group served as exclusive advisor to TeamSupport on the transaction.