General Atlantic Makes Strategic Growth Investment in Tripleseat

Tripleseat Acquires Merri, a 3D Floorplan Provider

June 5, 2024

Cloud & SaaS

Tripleseat has acquired Merri, a 3D floorplan and event design application, and will integrate Merri's visualization tools into its event management platform for restaurants, hotels and unique venues. The acquisition expands Tripleseat's product capabilities by adding advanced floorplan design, improved user experience, and data-driven insights for venue and event planners.

General Atlantic Makes Minority Growth Investment in HighLevel

April 11, 2024

Cloud & SaaS

General Atlantic has made a minority growth investment in HighLevel Inc., a Dallas-based provider of sales and marketing automation software for marketing agencies and SMBs. The capital will support product and AI investments and accelerate HighLevel's growth while PeakEquity Partners remains an active shareholder.

Tripleseat Acquires Attendease

August 8, 2023

Cloud & SaaS

Tripleseat, a Concord, Massachusetts–based cloud event management platform, has acquired Attendease, a meeting and event software for enterprise and corporate planners. The deal brings Attendease's registration, ticketing, speaker/VIP management and reporting functionality into Tripleseat's sales and venue event-management platform to create an end-to-end event solution.

General Atlantic Makes Strategic Investment in Financial Information Technologies (Fintech)

August 1, 2023

Payments & Fintech

General Atlantic has made a strategic growth equity investment in Financial Information Technologies, LLC (Fintech), joining existing investor TA Associates. The capital will support Fintech's product innovation, expansion of its payments and data platform for the beverage alcohol industry, and pursuit of M&A initiatives.

Seated Acquires VenueBook and Raises $30M to Expand into Events

August 18, 2020

Cloud & SaaS

Seated, a restaurant rewards and booking platform, acquired digital event-booking platform VenueBook and raised $30 million led by Insight Partners with participation from Craft Ventures, Greycroft, and Rho Capital Partners. The acquisition adds VenueBook’s event-booking capabilities (and its network of ~120,000 professional event planners) to Seated’s product suite, enabling restaurants to drive revenue from dine-in, pickup/delivery and private events.

Vista Equity Partners Acquires Tripleseat

March 4, 2020

Cloud & SaaS

Vista Equity Partners acquired Tripleseat in March 2020 and will merge Gather (already owned by Vista) into the Tripleseat business. The combined company will operate under the Tripleseat brand, headquartered in Concord, Massachusetts, and will seek to expand and integrate event- and group-booking capabilities for restaurants, hotels and other hospitality venues.