Brunner Acquires Rakuten Advertising's Performance Solutions Group
March 24, 2025
Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.
- Buyers
- Brunner
- Targets
- Rakuten Advertising Performance Solutions group
- Sellers
- Rakuten Advertising, Rakuten Group, Inc.
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Divestiture
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