DoubleClick Acquires Performics Inc.

June 25, 2004

DoubleClick Inc. completed its acquisition of Performics Inc., a Chicago-based search engine marketing and affiliate marketing firm, expanding DoubleClick's capabilities into search and affiliate channels. The deal will allow DoubleClick to integrate Performics' search and affiliate solutions with its DART advertising platform and sell Performics' offerings as stand-alone services.

Buyers
DoubleClick Inc.
Targets
Performics Inc.
Location
Illinois, United States
Transaction Type
Buyout

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