Beringer Capital Acquires Perform[cb] from Centre Lane Partners

Beringer Capital Invests in Northern Commerce

November 12, 2024

IT Services

Beringer Capital has completed its inaugural Fund V investment by taking a strategic stake in Northern Commerce, a London, Ontario-based digital transformation consultancy. The partnership will support Northern's capability expansion, geographic growth across North America, and a continued add-on acquisition strategy; terms were not disclosed and Canaccord Genuity advised Northern.

Perform[cb] Acquires AdCommunal to Expand Rewarded Performance Advertising

March 4, 2024

Marketing & Advertising

Perform[cb], a Beringer Capital–backed outcome-based marketing platform, has acquired AdCommunal, a reward‑focused performance advertising network founded in 2007. The deal adds AdCommunal’s rewarded engagement channels and partner relationships to Perform[cb]’s AI‑powered Outcome Engine, expanding the platform’s capability to drive highly engaged users across mobile app, finance, and e‑commerce verticals.

Perform[cb] (Beringer Capital) Acquires Aanicca Ventures (AdCommunal)

February 1, 2024

Marketing & Advertising

Perform[cb], a portfolio company of Beringer Capital, has acquired Aanicca Ventures (operator of the AdCommunal CPA platform). The add-on deal, which closed on February 1, 2024, expands Perform[cb]’s outcome-based marketing capabilities by adding Aanicca’s performance-driven affiliate and reward advertising technology and networks.

Perform[cb] (Beringer Capital Portfolio Company) Acquires Bay42

July 24, 2023

Marketing & Advertising

Perform[cb], a Beringer Capital–backed performance marketing company, has acquired Bay42, a Bosnia-based software and development team that had worked exclusively with Perform[cb] since 2015. The acquisition brings Bay42's dedicated offshore engineering resources in-house to strengthen Perform[cb]'s technology capabilities and support its outcome-based marketing platform.

Cambridge Capital Leads $20M Series A in Parcel Perform

August 11, 2021

Cloud & SaaS

Cambridge Capital led a $20 million Series A investment in Parcel Perform, with co-investments from SoftBank Ventures, Wavemaker Partners, and Investible. The funding will accelerate Parcel Perform's product and AI capability development and support global expansion, including establishing a North America presence; Parcel Perform is a profitable SaaS delivery-experience platform processing over 100M parcel updates daily and employing 100+ people.

Perform[cb] Acquires Direct Division of Digital Remedy

January 11, 2021

Marketing & Advertising

Perform[cb], a performance marketing network, has acquired the direct business division of Digital Remedy to add pay-per-call and media buying capabilities. The deal brings members of Digital Remedy's New York City and New Orleans teams into Perform[cb]'s network and expands its portfolio of offers and traffic.