Beringer Capital Invests in Northern Commerce

Northern Commerce Acquires Freedom Marketing and Project 3 Consulting

March 4, 2025

Consulting

Northern Commerce, a digital transformation consultancy backed by Beringer Capital, has acquired Freedom Marketing, a Virginia-based digital asset management (DAM) and content supply chain consultancy, and Project 3 Consulting, a Wisconsin-based data and marketing technology consultancy specializing in analytics and customer data platforms (CDP). The add-on acquisitions expand Northern's capabilities across content supply chain, DAM, analytics and CDP implementations and deepen partnerships with technology providers including Adobe, Google, and Tealium as part of a broader North American growth strategy.

Beringer Capital Makes Growth Investment in VeraData

November 21, 2022

Data & Analytics

Beringer Capital made a significant growth investment in VeraData, a Fort Myers–based decision science and fundraising acceleration platform serving not-for-profit organizations. The capital will be used to invest in talent, capabilities, and technology to scale VeraData’s predictive modelling, machine learning platform, and fundraising analytics offerings.

Beringer Capital Acquires Majority Stake in Dig Insights

September 8, 2022

Data & Analytics

Beringer Capital has acquired a majority stake in Toronto-based Dig Insights, a tech-enabled consumer insights and market research company known for its Upsiide SaaS platform. The investment will support Dig's growth and product expansion across the innovation lifecycle; Canaccord Genuity served as financial advisor and terms were not disclosed.

Beringer Capital Acquires Majority Stake in Benzinga

October 25, 2021

Media & Entertainment

Beringer Capital, a North American private equity firm, acquired a majority stake in Detroit-based financial media and analytics platform Benzinga, valuing the company at approximately $300 million. Benzinga founder Jason Raznick will retain a significant ownership stake and continue to lead the business as Beringer supports growth via expanded content verticals, product improvements and deeper B2B partnerships.

Insight Partners Makes Strategic Investment in CommerceHub

December 2, 2020

Cloud & SaaS

Insight Partners made a strategic growth investment in CommerceHub to accelerate the company’s platform innovation and expand its digital supply chain solutions. CommerceHub — an e-commerce enablement SaaS provider serving thousands of retailers, brands and distributors — will continue to be supported by existing investors GTCR and Sycamore Partners.

Northern Commerce Acquires Digital Echidna

July 31, 2020

Marketing & Advertising

Northern Commerce has acquired Digital Echidna, combining two North American digital agencies to create one of Canada’s largest eCommerce and digital experience firms. The merged organization will combine complementary capabilities across eCommerce, digital experience design and enterprise content management, employ over 150 experts collectively, and leverage partnerships with Adobe, Salesforce, Acquia, Facebook, Google and Shopify to expand client offerings across retail, healthcare and education.