ID5 Acquires TrueData
January 1, 2025
ID5 has acquired TrueData, a US-based identity graph company, and the combined company will operate under the ID5 brand. The deal integrates TrueData’s identity graph with ID5’s Adaptive Identity technology to create a privacy-first, global identity solution for advertisers, publishers and data partners; TrueData executives Scott Conine and Jon Durkee will join ID5’s leadership team. The merged organization will operate with roughly 80 employees across North America, Europe and Asia and significantly strengthens ID5’s presence in the US market.
- Buyers
- ID5
- Targets
- TrueData
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Experian Acquires AtData
May 29, 2026
Data & Analytics
Experian acquired AtData, an email identity intelligence company formed from FreshAddress and TowerData. The acquisition strengthens Experian’s identity and fraud capabilities by expanding email-based digital identity verification and fraud prevention signals.
-
C5i to Acquire UK-based Datavid to Strengthen Knowledge Graph Capabilities for Agentic AI
March 19, 2026
AI & Machine Learning
C5i, an AI and analytics company, signed an agreement to fully acquire Datavid, a UK-based data and AI firm specializing in graph data engineering and knowledge graph design. The transaction is expected to be completed by the end of March 2026 and is intended to strengthen C5i’s enterprise-grade generative and agentic AI delivery, including nearshore capabilities in the UK and Romania.
-
Experian Acquires AtData
February 23, 2026
Data & Analytics
Experian, a global data and technology company, announced it has acquired AtData, an email identity and real-time data intelligence provider. The deal adds more than 10 billion email addresses and integrates AtData’s real-time email signals into Experian’s data and identity/fraud-prevention and AI capabilities.
-
KeyData Cyber Acquires BeyondID
August 12, 2025
Cybersecurity
KeyData Cyber, a CIVC Partners–backed identity and access management (IAM) provider, has acquired BeyondID, an AI-powered managed identity solutions provider with deep Okta expertise. The deal expands KeyData's advisory, implementation and managed-services capabilities, adds BeyondID's Identity Command Center platform and increases the combined company's delivery capacity and geographic reach across North America and beyond.
-
Hypertec Cloud Acquires 5C Data Centers to Form 5C Group
April 10, 2025
Infrastructure
Hypertec Cloud has acquired 5C Data Centers and spun Hypertec Cloud out of Hypertec Group to create 5C Group, a combined AI digital infrastructure provider. The deal integrates Hypertec Cloud's high-performance AI compute capabilities with 5C Data Centers' U.S. campus footprint to accelerate AI deployments, improve speed-to-deployment, and optimize performance and cost for large AI and enterprise customers.
-
Infutor Acquires Dunn Data Company
November 7, 2019
Data & Analytics
Infutor, a consumer identity management firm, has acquired Dunn Data Company, a New York-based marketing intelligence provider that specializes in consumer identity, demographic, lifestyle and affinity attribute data. The acquisition augments Infutor's TruthSet Identity Graph with Dunn's Consumer Affinity Index and transactional attribute datasets to deepen personalization and consumer insights across marketing and risk use cases.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.