Experian Acquires AtData

Experian Acquires AtData

February 23, 2026

Data & Analytics

Experian, a global data and technology company, announced it has acquired AtData, an email identity and real-time data intelligence provider. The deal adds more than 10 billion email addresses and integrates AtData’s real-time email signals into Experian’s data and identity/fraud-prevention and AI capabilities.

ID5 Acquires TrueData

January 1, 2025

Marketing & Advertising

ID5 has acquired TrueData, a US-based identity graph company, and the combined company will operate under the ID5 brand. The deal integrates TrueData’s identity graph with ID5’s Adaptive Identity technology to create a privacy-first, global identity solution for advertisers, publishers and data partners; TrueData executives Scott Conine and Jon Durkee will join ID5’s leadership team. The merged organization will operate with roughly 80 employees across North America, Europe and Asia and significantly strengthens ID5’s presence in the US market.

Experian Acquires Audigent

December 14, 2024

Data & Analytics

Experian has acquired Audigent, a data activation and identity platform, to enhance its marketing data and identity capabilities by adding Audigent's first-party publisher data and sell-side distribution. The deal expands Experian's addressability and audience-targeting tools, building on prior integrations such as Tapad and joint products like SmartPMP and Contextually-Indexed Audiences.

Experian Acquires NeuroID

August 13, 2024

Data & Analytics

Experian has acquired NeuroID, a behavioral analytics company that provides real-time digital behavioral signals to detect bots and sophisticated fraud. NeuroID's technology will be integrated into Experian's Ascend platform (CrossCore) to strengthen its identity verification and fraud-detection capabilities across industries like financial services, healthcare and e-commerce.

TowerData Merges with FreshAddress Supported by TZP Group

October 13, 2021

Data & Analytics

TowerData merged with TZP portfolio company FreshAddress to form a combined email data and verification leader, supported by a strategic investment from private equity firm TZP Group. The combined company, headquartered in New York with offices in Boston and Chicago, will integrate products and data assets to expand email verification, identity matching, and fraud prevention capabilities for marketers and data scientists.

TowerData Acquires Xverify

January 31, 2019

Data & Analytics

TowerData has completed the acquisition of Xverify, an email validation provider that has verified over 11 billion email addresses since 2011. The deal brings Xverify's email verification capabilities and team into TowerData's email data and intelligence platform to improve validation accuracy, deliverability and marketing ROI for clients.