TowerData Merges with FreshAddress Supported by TZP Group

Experian Acquires AtData

May 29, 2026

Data & Analytics

Experian acquired AtData, an email identity intelligence company formed from FreshAddress and TowerData. The acquisition strengthens Experian’s identity and fraud capabilities by expanding email-based digital identity verification and fraud prevention signals.

Roqad Acquires Zeotap-Data from Zeotap

September 2, 2025

Marketing & Advertising

Roqad has acquired Zeotap-Data, the third-party audience business of Zeotap, in a deal that will integrate Zeotap-Data’s large-scale audience segments into Roqad’s identity graph and data onboarding capabilities. The transaction (undisclosed amount) will retain current staff, add headcount in the UK and Germany, and expand Roqad’s privacy-compliant targeting and activation reach across major DSPs including Amazon DSP, The Trade Desk and others.

Sensor Tower Acquires market intelligence platform data.ai

March 18, 2024

Data & Analytics

Sensor Tower has acquired market intelligence and mobile app analytics provider data.ai for an undisclosed amount, combining the two companies' data assets and product suites to create a broader digital intelligence offering. Bain Capital Credit led financing for the transaction with follow-on investments from Riverwood Capital and Paramark Ventures; the deal is intended to expand Sensor Tower's product capabilities, APAC presence and enterprise customer base.

TZP Group and Patriot Capital Back Merger of BIGNAME Commerce and JAM Paper & Envelope

December 16, 2021

E-Commerce

TZP Group’s portfolio company BIGNAME Commerce is merging with JAM Paper & Envelope in a deal supported by debt and equity co-investment from Patriot Capital alongside TZP. The combined company will combine BIGNAME’s in-house envelope manufacturing and DTC capabilities (Envelopes.com, Folders.com) with JAM Paper’s marketplace and data/analytics strengths; Andrew Jacobs (JAM’s CEO) will lead the combined business.

TZP Group Invests in Evergent Technologies

May 14, 2020

Cloud & SaaS

New York-based private equity firm TZP Group (through TZP Capital Partners III, LP) made a strategic growth investment in Evergent Technologies, a Sunnyvale-based provider of revenue and customer lifecycle management software. The capital will support Evergent’s global expansion, scale its operations, and accelerate product capabilities for monetizing direct-to-consumer and carrier digital services.

TowerData Acquires Xverify

January 31, 2019

Data & Analytics

TowerData has completed the acquisition of Xverify, an email validation provider that has verified over 11 billion email addresses since 2011. The deal brings Xverify's email verification capabilities and team into TowerData's email data and intelligence platform to improve validation accuracy, deliverability and marketing ROI for clients.