Infutor Acquires Dunn Data Company
November 7, 2019
Infutor, a consumer identity management firm, has acquired Dunn Data Company, a New York-based marketing intelligence provider that specializes in consumer identity, demographic, lifestyle and affinity attribute data. The acquisition augments Infutor's TruthSet Identity Graph with Dunn's Consumer Affinity Index and transactional attribute datasets to deepen personalization and consumer insights across marketing and risk use cases.
- Buyers
- Infutor
- Targets
- Dunn Data Company
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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