Data & Analytics Acquisitions in 2019

NV5 Global, Inc. completed the acquisition of Geospatial Holdings, Inc. and its subsidiaries including Quantum Spatial in an all-cash transaction (reported around $303–$318 million). The acquisition expands NV5's geospatial data analytics capabilities and diversifies its customer base across federal, state and commercial clients, with Arlington Capital Partners selling the company.

Bain & Company acquired Pyxis, an alternative data consumer-behavior analytics firm, to strengthen Bain's Advanced Analytics Group and improve due diligence and investment analysis for private equity, institutional and corporate clients. The acquisition integrates Pyxis' proprietary algorithms and large consumer datasets with Bain's consulting capabilities to provide more granular market-share, pricing and consumer-behavior insights.

Zywave, the Milwaukee-based insurtech provider, acquired miEdge, a Bedford, New Hampshire data and lead-generation provider for the insurance industry. The acquisition integrates miEdge's prospecting database and analytics into Zywave's Product Cloud Portfolios to expand Zywave's data capabilities and prospecting offerings for insurance agencies and carriers.

The Smaller Mid Cap Fund advised by Triton has signed and subsequently completed the acquisition of Norstat Group, a pan‑European provider of panel access and data collection services for consumer market research. Triton will support Norstat's growth and geographic diversification, backing the company's online transition and potential bolt‑on acquisitions across continental Europe.

Toronto-based social intelligence platform Trufan has acquired SocialRank, a New York–based audience segmentation and analytics platform. The deal transfers SocialRank's technology, customer list, brand and website to Trufan while SocialRank's founders will serve as strategic advisors and SocialRank will continue to operate as a standalone product.

Primus Capital led a major growth investment and recapitalization in Trilliant Health, a healthcare analytics company based near Nashville, Tennessee. Existing investors — Providence Ventures, Martin Ventures, Noro-Moseley Partners, and Nashville Capital Network — also participated to support Trilliant’s product development, data science hiring, and national expansion of its analytics platform for health systems.

Roku, Inc. completed its acquisition of dataxu, a programmatic demand-side platform and ad analytics provider, to accelerate Roku's ad-tech roadmap and expand its buy-side capabilities. The deal (announced Oct. 22, 2019 and later closed) brings dataxu's DSP, device-graph technology and analytics into Roku's advertising platform to better serve advertisers and agencies.

Infutor, a consumer identity management firm, has acquired Dunn Data Company, a New York-based marketing intelligence provider that specializes in consumer identity, demographic, lifestyle and affinity attribute data. The acquisition augments Infutor's TruthSet Identity Graph with Dunn's Consumer Affinity Index and transactional attribute datasets to deepen personalization and consumer insights across marketing and risk use cases.

Boathouse Capital provided financing to portfolio company SurveyHealthcare to acquire OMR Globus, a provider of healthcare market-research panels and data-collection services. The acquisition adds more than 500,000 unique panelists and expands SurveyHealthcare's geographic coverage across Europe and into Brazil and Mexico while folding OMR Globus staff into SurveyHealthcare's European operations.

Amperity, an AI-powered customer data management platform, has acquired Custora, a customer analytics platform for consumer brands, to combine Customer 360 capabilities with best-in-class analytics and activation tools. Custora will become Amperity's East Coast headquarters, and the combined team will total approximately 175 employees.

Veeva Systems acquired Crossix Solutions for $430 million in a transaction announced September 26, 2019 and closed November 1, 2019. Crossix — a privacy-safe patient data and analytics provider headquartered in New York City — will operate as an independent business unit within Veeva, with Crossix CEO Asaf Evenhaim continuing to lead; certain Crossix employees received long-term equity retention grants valued at about $120 million.

Data Dynamics announced its intent to acquire Infintus Innovations Pvt. Ltd. to incorporate content-level analytics, content search, and machine learning capabilities for unstructured data into its StorageX data management platform. The acquisition (expected to close before year-end 2019) expands Data Dynamics' compliance, e-discovery, and data visibility capabilities for large enterprise customers.

LeadCloud (a brand of LeadVenture Oy) will acquire Fonecta's data services business, including its customers and 13 employees, with the transaction effective October 31, 2019. Finnish VC/PE firm Juuri Partners is making a significant investment and will become the main owner of LeadCloud; Fonecta said the sale lets it focus on digital marketing and reputation management.

IHS Markit has acquired Novation Analytics, an Auburn Hills, Michigan–based provider of full-vehicle simulation software and modelling for light-vehicle energy efficiency and CO2 emissions compliance. Greenwich Capital Group served as exclusive financial advisor to Novation on the transaction. Terms were not disclosed.

Atar Capital has completed the acquisition of Keypoint Intelligence, a Fairfield, New Jersey-based provider of SaaS tools, advanced data analytics, laboratory testing and market intelligence for the digital imaging industry. Financial terms were not disclosed; Atar says Keypoint will serve as a new platform to accelerate growth and expand its capabilities in data-driven services.

Hazeltree has acquired ENSO Financial Analytics, a provider of portfolio analytics for hedge funds and prime brokers, from CME Group. IHS Markit participated in the investment alongside existing investors; ENSO will be integrated into Hazeltree's treasury and portfolio finance product suite to expand analytics and data capabilities for asset managers.

AArete has acquired Third I, a data analytics and digital transformation consultancy headquartered in Washington, D.C., with delivery offices in Pune and Hyderabad, India. The acquisition folds Third I into AArete to expand the firm's advanced analytics, technology consulting and global delivery capabilities to better serve clients across hospitality, healthcare, media and financial services.

App Annie acquired mobile analytics company Libring to integrate advertising analytics into its mobile market data platform, enabling customers to view market data and ad performance side-by-side. The deal expands App Annie’s capabilities for publishers and brands to measure ad spend efficiency and optimize mobile marketing performance.

KKR, via its Global Impact strategy, has acquired a majority stake in Burning Glass Technologies from Providence Strategic Growth. Burning Glass, a Boston-based labor market analytics and workforce data company, will continue to be led by its current management team as KKR supports the company's growth and impact-focused mission.

SSB has acquired HEPdata, a leading matching-gift and employment data platform for higher education and nonprofit fundraising, and will retain the HEPdata brand while integrating its team and data into SSB’s analytics and CRM products. The deal expands SSB’s fundraising product suite and was financed with a Comerica credit line and additional equity from SSB majority owner Strattam Capital.

Cloudera has agreed to acquire certain assets of Arcadia Data, a provider of cloud-native, AI-powered business intelligence and real-time analytics. The acquisition will integrate Arcadia's ArcEngine technology into Cloudera's Data Warehouse to accelerate time-to-insight and improve analytic performance for enterprise customers; terms were not disclosed.

Fintech lender Kabbage has acquired marketing-technology firm Radius Intelligence, gaining access to Radius’s database of roughly 20 million small and medium businesses and its B2B data and analytics technology. Kabbage said it will integrate Radius’ technology and engineering team into its platform to expand SMB financial services and analytics capabilities; terms were not disclosed.

Accenture has completed its acquisition of Analytics8, an Australian big data and analytics consultancy founded in 2002. The Analytics8 team of about 70 professionals in Melbourne and Sydney will join Accenture Applied Intelligence to bolster Accenture's AI-powered data and advanced analytics capabilities across Australia and New Zealand; terms were not disclosed.

NetWise Data LLC has acquired WhoToo, the Data-as-a-Service business previously owned by Demandbase, enabling NetWise to upgrade WhoToo’s B2B and B2C customer data with NetWise’s enriched datasets. The deal will allow NetWise to form more-direct relationships with enterprise clients and immediately improve the accuracy and completeness of WhoToo’s data offerings.

Syncsort, backed by affiliates of Centerbridge Partners and Clearlake Capital Group, agreed to acquire Pitney Bowes' Software Solutions business in a transaction announced August 26, 2019 (completed later in 2019). The deal combines Pitney Bowes’ location intelligence, data enrichment, customer information management and customer engagement products with Syncsort’s data integration and optimization portfolio to create a leading data management and data quality software company.

Boathouse Capital has completed a growth investment in AnalyticsIQ, an Atlanta-based marketing data and predictive analytics firm. The capital will be used to fuel business growth and continued product innovation, supporting AnalyticsIQ's PeopleCore and BusinessCore data products.

An affiliate of SARORAS Private Capital made a majority investment in InCrowd, a Watertown, Massachusetts-based provider of real-time data and market insights for the life sciences industry. The investment brings in SARORAS leadership (including incoming CEO Daniel S. Fitzgerald and board chairman John Almeida) to support InCrowd’s growth and product innovation; co-founders Janet Kosloff and Diane Hayes remain investors and board members.

Uplight has acquired Ecotagious to integrate Ecotagious' machine-learning smart meter disaggregation and appliance-level energy insights into Uplight's customer-centric energy action platform. The deal expands Uplight's analytics and personalization capabilities for utilities, combining Ecotagious' SaaS insights used by utilities in Canada, the United States and internationally with Uplight's broader suite of utility-facing solutions.

CFRA, a provider of independent investment research, has acquired First Bridge Data LLC, a specialist provider of global ETF constituent holdings data and analytics. The acquisition expands CFRA's ETF data, analytics and visualization capabilities to strengthen its ETF research and product offering for institutional and wealth management clients.

ABBYY has completed the acquisition of TimelinePI, a Philadelphia-based process intelligence and process mining platform. The deal adds TimelinePI's process analytics capabilities to ABBYY's Digital IQ portfolio to strengthen the company's process intelligence and digital transformation offerings; terms were not disclosed.

CNL Strategic Capital has acquired an approximate 81% stake in Auriemma U.S. Roundtables for roughly $44.5 million (approximately $32.4 million equity and $12.1 million debt), with founder Michael Auriemma retaining the remaining equity. Roundtables, an information services and advisory subscription business serving the consumer finance industry, was previously a division of Auriemma Consulting Group.

Cint has acquired 100% of P2Sample, a U.S.-based programmatic sampling platform, to expand its audience reach and strengthen programmatic sampling and AI-driven fraud detection capabilities. The deal brings P2Sample's supplier relationships, API integrations and employees into the Cint Group while P2Sample's co-founders will remain in leadership roles.

Thoma Bravo, a leading private equity firm, has agreed to acquire J.D. Power, the global data analytics and consumer intelligence company. The deal, announced July 30, 2019, will support J.D. Power's continued expansion of analytics, AI and product offerings; prior investor XIO Group is exiting its investment while management and employee owners will roll some equity into the new ownership.

Systems Planning and Analysis, Inc. (SPA) acquired Veracity Forecasting and Analysis, Inc.; the transaction closed on July 21, 2019 and terms were not disclosed. The deal brings Veracity’s operations research, modeling & simulation, and predictive analytics capabilities into SPA to broaden the firm’s data science and software development offerings for national security and defense clients.

Rigetti Computing acquired QxBranch, a quantum computing and data analytics software startup, in an all-equity deal to expand Rigetti’s full‑stack quantum capabilities and accelerate development of application‑layer tools and customer solutions. The QxBranch team — including CEO Michael Brett, who joined Rigetti as SVP of Applications — will integrate into Rigetti’s software engineering, applications, and business development teams across its global operations.

Dun & Bradstreet completed the acquisition of Lattice Engines on July 1, 2019, integrating Lattice’s AI-powered B2B marketing and sales analytics into D&B’s Data Cloud. The deal brings predictive targeting, segmentation and audience activation capabilities to D&B’s commercial data platform to improve account-based marketing and sales effectiveness for enterprise customers.

Leadspace, a B2B Customer Data Platform provider, has acquired ReachForce to add its SmartSuite and SmartForms data solutions, team members, technology, and an Austin, Texas office. The acquisition expands Leadspace's data enrichment, AI-driven analytics and CDP capabilities to better serve B2B marketing and sales customers.

Hoonuit, a Boathouse Capital portfolio company, has acquired Mizuni and DecisionInsite as add-on acquisitions to expand its K-12 data management, analytics, enrollment forecasting and GIS capabilities. The deals strengthen Hoonuit's Texas presence and combine data integration, warehouse, and geo-spatial enrollment analysis to provide more comprehensive analytics and planning tools for school districts.

H.I.G. Growth Partners led a growth investment in MX Technologies as part of the company's $100 million Series B financing to accelerate product development, partnerships and hiring. MX, a Lehi, Utah-based fintech data platform serving banks, credit unions and fintechs, reached more than 2,000 customers and will use the proceeds to expand its market reach and capabilities.

Summit Park has made a platform investment in Aspirent Consulting, a Atlanta-based data and analytics consulting firm, partnering with the company's leadership to accelerate growth. Summit Park will work with Aspirent's management and industry veterans Bob Gallagher and Jim Folds in advisory roles to scale the business and capitalize on demand for data and analytics services.

Logi Analytics, a Marlin Equity Partners portfolio company, has acquired Zoomdata, a real-time big data and streaming analytics platform, to strengthen Logi's embedded analytics capabilities. The deal merges Zoomdata's streaming and big-data visualization technology into Logi's developer-grade platform, expanding capabilities for IoT, cybersecurity, financial services and healthcare applications. Terms were not disclosed.

Welsh, Carson, Anderson & Stowe (WCAS) has signed a definitive agreement to acquire Green Street Advisors from Golden Gate Capital. Management will reinvest and WCAS plans to accelerate organic growth, invest in product innovation and pursue strategic M&A to expand Green Street's research, data and analytics offerings for the commercial real estate market.

Datavant has acquired Health Data Link to integrate the latter's academic and government-focused data linkage capabilities into Datavant's open health data ecosystem. The deal brings Health Data Link's network of over 40 institutions into Datavant's ecosystem of 200+ institutions and moves several Health Data Link leaders into Datavant management roles to expand capabilities for research and health system customers.

Evidera, a business unit of Pharmaceutical Product Development (PPD), has agreed to acquire Medimix International to expand its real-world evidence (RWE) technology and data capabilities. The deal brings Medimix's LiveTracker cloud platform and access to a panel of ~2.2 million clinicians into Evidera's offerings to better support pharmaceutical, diagnostic and medical device clients.

Foursquare has signed an agreement to acquire Placed from Snap Inc., adding Placed Attribution to Foursquare’s location technology product suite. The deal is supported by a $150 million investment in Foursquare led by The Raine Group to fund the acquisition and accelerate R&D; Placed founder David Shim will join Foursquare’s executive team.

Denver-based private equity firm Mountaingate Capital has made a private equity investment in MeritDirect, a Rye Brook, New York-based B2B database products and services provider. The investment will fund MeritDirect's organic growth and support strategic add-on acquisitions to expand its data and marketing capabilities.

Zebra Technologies announced it will acquire Profitect Inc., a provider of prescriptive analytics and machine‑learning solutions for retail and CPG, to expand Zebra's Intelligent Edge and Enterprise Asset Intelligence capabilities. The acquisition brings Profitect's technology and talent into Zebra's Savanna data platform; financial terms were not disclosed and the deal was expected to close in Q2 2019 subject to customary conditions.

ServiceNow signed an agreement to acquire the in‑app mobile analytics platform, intellectual property and R&D talent of Israel‑based Appsee. The deal will add deep user analytics capabilities to the Now Platform and bring Appsee's co‑founders and engineering team into ServiceNow (establishing a presence in central Tel‑Aviv); financial terms were not disclosed and the acquisition was expected to close by the end of Q2 2019.

Toronto-based data platform WatrHub Inc. has acquired SplashLink, an online market intelligence platform for the water industry founded by Ebie Holst in 2011. The acquisition adds SplashLink’s RFP and project datasets to WatrHub’s early‑intelligence water data warehouse to broaden WatrHub’s water‑industry intelligence offering and accelerate delivery of predictive RFP insight to water industry clients.

Chicago-based Syndigo, a portfolio company of The Jordan Company, has acquired San Francisco-based Content Analytics, Inc., a provider of digital-shelf analytics and product content management for brands and retailers. The acquisition combines Syndigo's Content Experience Hub with Content Analytics' end-to-end eCommerce platform to strengthen content management, syndication and analytics capabilities across consumer, retail and eCommerce markets; terms were not disclosed.