NielsenIQ Advances Acquisition of The U Group

NielsenIQ Acquires Mtrix

August 6, 2025

Cloud & SaaS

NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.

NielsenIQ (NIQ) to Acquire Gastrograph AI

April 7, 2025

AI & Machine Learning

NielsenIQ (NIQ) has signed a definitive agreement to acquire Gastrograph AI, a sensory-insights discovery and inquiry platform for CPG product development. The acquisition is intended to further enhance NIQ’s AI capabilities and help CPG companies develop, test, and reformulate products faster and at lower cost.

NielsenIQ and GfK SE to Combine to Create Global Consumer and Retail Measurement Analytics Provider

July 1, 2022

Data & Analytics

NielsenIQ and GfK SE announced a definitive agreement to combine, creating a global provider of information and analytics for consumer and retail measurement. The combined company will bring together NielsenIQ’s cloud-based Connect platform and omnichannel measurement technologies with GfK’s gfknewron platform to deliver a harmonized view of shopper purchasing behavior across channels and categories.

NielsenIQ Acquires CGA to Build Market-Leading On-Premise Measurement Capabilities

June 7, 2022

Data & Analytics

NielsenIQ has acquired CGA (CGA Strategy Ltd), a provider of on-premise insights and sales tracking for the beverage alcohol and hospitality sectors. CGA's data and assets will be integrated into NielsenIQ's Connect platform to deliver a complete view of on- and off-premise measurement and expand NielsenIQ's beverage alcohol measurement capabilities.

NielsenIQ Acquires Foxintelligence

December 8, 2021

Data & Analytics

NielsenIQ has acquired Foxintelligence, a Paris-based e-commerce measurement and consumer data analytics company. The deal bolsters NielsenIQ's e-commerce measurement capabilities and expands its access to Foxintelligence's GDPR-compliant consumer panel across several European markets.

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.