NielsenIQ Acquires Mtrix
August 6, 2025
NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.
- Buyers
- NielsenIQ
- Targets
- Mtrix
- Platforms
- NielsenIQ
- Industry
- Cloud & SaaS
- Location
- São Paulo, Brazil
- Transaction Type
- Addon
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