Tracked deals
4
4 tracked deals across 2021-2025.
Operating Company
Business Services
NielsenIQ
Chicago, Illinois, United States
World’s leading consumer intelligence company delivering a “Full View” of consumer buying behavior and pathways to growth, combining retail measurement with advanced analytics platforms for retail and CPG clients. NIQ combined with GfK in 2023.
- Focus Areas
- Consumer intelligence, Retail measurement, Consumer insights
- Website
- nielseniq.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
3 buyout · 1 addon
NielsenIQ Acquisition Volume by Year
Last 3 years
Supporting Data
Recent Transactions
-
August 6, 2025
- Buyer
- NielsenIQ
- Target
- Mtrix
- Industry
- Cloud & SaaS
- Location
- São Paulo, Brazil
- Type
- Addon
NielsenIQ has acquired Mtrix, a Brazilian SaaS provider of end-to-end visibility across indirect distribution channels, to strengthen supply chain visibility and expand NIQ's presence in Latin America. Mtrix supports thousands of distributors and more than 1.2 million points of sale in Brazil and will continue operating locally while being scaled globally as part of NIQ.
-
April 7, 2025
- Buyer
- NielsenIQ (NIQ)
- Target
- Gastrograph AI
- Industry
- AI & Machine Learning
- Location
- United States
- Type
- Buyout
NielsenIQ (NIQ) has signed a definitive agreement to acquire Gastrograph AI, a sensory-insights discovery and inquiry platform for CPG product development. The acquisition is intended to further enhance NIQ’s AI capabilities and help CPG companies develop, test, and reformulate products faster and at lower cost.
-
- Buyer
- NielsenIQ
- Target
- CGA Strategy Ltd (CGA)
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Type
- Buyout
NielsenIQ has acquired CGA (CGA Strategy Ltd), a provider of on-premise insights and sales tracking for the beverage alcohol and hospitality sectors. CGA's data and assets will be integrated into NielsenIQ's Connect platform to deliver a complete view of on- and off-premise measurement and expand NielsenIQ's beverage alcohol measurement capabilities.
-
July 26, 2021
- Buyer
- NielsenIQ
- Target
- Cornerstone Capabilities
- Industry
- Data & Analytics
- Location
- Ontario, Canada
- Type
- Buyout
NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.
Related Acquisition Pages
Selling a company? Get in front of buyers like NielsenIQ
Turn tracked acquisition activity into an outreach-ready buyer list.