NielsenIQ Acquires CGA to Build Market-Leading On-Premise Measurement Capabilities

Inverness Graham-backed Alliant Acquires AnalyticsIQ

June 30, 2025

Data & Analytics

Alliant, the marketing data and analytics platform backed by private equity firm Inverness Graham, has acquired AnalyticsIQ, a predictive analytics and people-based marketing data company. The deal (terms undisclosed) brings AnalyticsIQ's audience modeling and cognitive-psychology-driven data into Alliant's transactional audience graph and names AnalyticsIQ CEO Scarlett Shipp as CEO of the combined business.

NielsenIQ (NIQ) to Acquire Gastrograph AI

April 7, 2025

AI & Machine Learning

NielsenIQ (NIQ) has signed a definitive agreement to acquire Gastrograph AI, a sensory-insights discovery and inquiry platform for CPG product development. The acquisition is intended to further enhance NIQ’s AI capabilities and help CPG companies develop, test, and reformulate products faster and at lower cost.

NielsenIQ and GfK SE to Combine to Create Global Consumer and Retail Measurement Analytics Provider

July 1, 2022

Data & Analytics

NielsenIQ and GfK SE announced a definitive agreement to combine, creating a global provider of information and analytics for consumer and retail measurement. The combined company will bring together NielsenIQ’s cloud-based Connect platform and omnichannel measurement technologies with GfK’s gfknewron platform to deliver a harmonized view of shopper purchasing behavior across channels and categories.

NielsenIQ Acquires ciValue

March 21, 2022

Cloud & SaaS

NielsenIQ has acquired ciValue, a SaaS provider of retail AI and personalization tools, and will integrate ciValue's platform into NielsenIQ's Connect retail offering to expand retail media, audience building, and personalization capabilities. The acquisition is intended to deliver more automated, scalable retail media programs and enhanced insights for retailers and brand partners.

NielsenIQ Acquires Foxintelligence

December 8, 2021

Data & Analytics

NielsenIQ has acquired Foxintelligence, a Paris-based e-commerce measurement and consumer data analytics company. The deal bolsters NielsenIQ's e-commerce measurement capabilities and expands its access to Foxintelligence's GDPR-compliant consumer panel across several European markets.

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.