Inverness Graham-backed Alliant Acquires AnalyticsIQ
June 30, 2025
Alliant, the marketing data and analytics platform backed by private equity firm Inverness Graham, has acquired AnalyticsIQ, a predictive analytics and people-based marketing data company. The deal (terms undisclosed) brings AnalyticsIQ's audience modeling and cognitive-psychology-driven data into Alliant's transactional audience graph and names AnalyticsIQ CEO Scarlett Shipp as CEO of the combined business.
- Buyers
- Alliant, Inverness Graham
- Targets
- AnalyticsIQ
- Sellers
- Boathouse Capital
- Platforms
- Alliant
- Industry
- Data & Analytics
- Location
- Georgia, United States
- Transaction Type
- Addon
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