SaleCycle Acquires BEYABLE
January 16, 2026
Gateshead-based SaleCycle, backed by BGF, has acquired French on-site personalisation and conversion optimisation specialist BEYABLE to create a combined full-funnel European martech platform for enterprise e-commerce brands. The deal expands SaleCycle's product suite (identity resolution, behavioural intent scoring, on-site personalisation, A/B testing and remarketing) and aims to accelerate international growth while emphasising strong European data governance.
- Buyers
- SaleCycle
- Targets
- BEYABLE
- Platforms
- SaleCycle
- Industry
- Marketing & Advertising
- Location
- Île-de-France, France
- Transaction Type
- Addon
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