Spotlight AR Acquires Captivate Collective

February 16, 2026

Stone-Goff Partners’ portfolio company Spotlight AR, LLC acquired Captivate Collective, a customer marketing and advocacy consultancy. The deal marks Spotlight’s first strategic add-on investment and expands its “Influence Orchestration” platform by combining analyst relations, customer advocacy, and AI-driven discovery into an end-to-end offering.

Buyers
Spotlight AR, LLC, Stone-Goff Partners, Spotlight (Spotlight AR)
Targets
Captivate Collective
Platforms
Spotlight AR, LLC
Location
Canada
Transaction Type
Addon

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