XR Acquires UK Business Affairs Specialist Telly Traffic
February 7, 2026
XR, an advertising-operations platform, has acquired UK-based business affairs specialist Telly Traffic to strengthen its UK advertising operations and compliance capabilities. Telly Traffic's London-based team will join XR and continue operating from its London office as part of XR's expanded business affairs offering to support advertisers and agencies across linear TV and connected TV.
- Buyers
- XR (Extreme Reach)
- Targets
- Telly Traffic
- Industry
- Marketing & Advertising
- Location
- Greater London, United Kingdom
- Transaction Type
- Addon
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