MediaRadar Acquires Vivvix (Kantar's North American Advertising Intelligence Unit)
November 6, 2023
MediaRadar, a portfolio company of Thompson Street Capital Partners and Endicott Capital, acquired Vivvix, Kantar Group’s North American advertising intelligence unit. The deal combines complementary advertising and media intelligence data and capabilities to broaden channel coverage (local TV, radio, search, out-of-home) and extend MediaRadar’s reach into new markets including Canada.
- Buyers
- MediaRadar, Thompson Street Capital Partners, Endicott Capital
- Targets
- Vivvix (Kantar Group North American Advertising Intelligence unit)
- Sellers
- Kantar Group
- Platforms
- MediaRadar
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Addon
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