Private Equity Firm Business Services

Rockbridge Growth Equity

Detroit, Michigan, United States

Rockbridge Growth Equity is a Detroit-based private equity firm that partners with exceptional companies to accelerate growth and build long-term, sustainable value. Focus areas include business services, consumer services, and financial services/technology, as well as media and marketing services.

Focus Areas
Financial services / technology, Consumer services, Media & marketing services
Website
rbequity.com

Tracked deals

23

23 tracked deals across 2010-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Addon

10 addon · 7 buyout · 5 growth capital

Rockbridge Growth Equity Acquisition Volume by Year

Last 8 years

Acquisition volume by year Annual acquisition counts for the last 8 years for Rockbridge Growth Equity. 2 2019 1 2020 7 2021 4 2022 2 2023 1 2024 3 2025 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

Showing the 12 most recent of 23 tracked deals for Rockbridge Growth Equity.

  • Buyer
    FormativGroup, Rockbridge Growth Equity
    Target
    Eon Collective
    Industry
    Data & Analytics
    Type
    Addon

    FormativGroup, a consultancy backed by Rockbridge Growth Equity, has acquired Eon Collective, a specialist in data integration, modernization, and governance services. The acquisition expands FormativGroup's data modernization and governance capabilities to better serve mid-market clients and accelerate platform-based offerings.

  • Buyer
    ProSites, Rockbridge Growth Equity
    Target
    GeniusVets
    Seller
    Harley Orion (CEO & Co-Founder), GeniusVets shareholders
    Type
    Addon

    ProSites, a Rockbridge Growth Equity-backed platform, has acquired GeniusVets, a veterinary marketing and client-engagement platform. The acquisition folds GeniusVets into ProSites' LifeLearn brand to expand AI-enabled marketing, client communication, and education tools for veterinary practices nationwide.

  • Buyer
    Rockbridge Growth Equity
    Target
    Miles Mediation & Arbitration

    Rockbridge Growth Equity has made a strategic growth investment in Miles Mediation & Arbitration, an Atlanta-based alternative dispute resolution (ADR) provider. The deal will support Miles' national expansion while the existing management team, led by CEO Parag Shah, remains in place; financial terms were not disclosed.

  • Buyer
    Rockbridge Growth Equity
    Target
    Access Global Group
    Industry
    IT Services
    Type
    Buyout

    Rockbridge Growth Equity has made a majority investment in Access Global Group, a Salesforce-focused IT consulting and services provider headquartered in Southlake, Texas. The deal is the first investment in Rockbridge's newly launched FormativGroup platform and will support the firm's plans to build a platform offering application development, data architecture and consulting services to middle-market customers.

  • Buyer
    Rockbridge Growth Equity
    Target
    Vici Media Inc.
    Type
    Buyout

    Rockbridge Growth Equity has made a majority investment in Vici Media, a Philadelphia-based provider of white-label digital marketing and advertising solutions, forming Rockbridge's new digital media platform. Vici's founders will remain minority equity holders and continue to lead the business; terms were not disclosed and Rockbridge intends to pursue product investment and inorganic growth to scale the platform.

  • Buyer
    White Glove, Rockbridge Growth Equity
    Target
    TouchFuse (LeadJig, Prospectix, Acquire Direct)
    Type
    Addon

    White Glove and TouchFuse (including LeadJig, Prospectix and Acquire Direct) have merged to form a combined, full-service omni-channel marketing services company focused on financial advisors. The combined company will be led by White Glove CEO Greg Bogich (CEO) and TouchFuse CEO Alexander Hug (President/COO), and White Glove is backed by Rockbridge Growth Equity; financial terms were not disclosed.

  • Buyer
    Marquis Software Solutions, Rockbridge Growth Equity
    Target
    ZAG Interactive
    Type
    Addon

    Marquis Software Solutions, a Plano-based financial marketing and compliance software and services provider backed by Rockbridge Growth Equity, has acquired ZAG Interactive, a Glastonbury, Connecticut-based website design and digital marketing firm that serves community banks and credit unions. The acquisition will combine Marquis' data analytics and compliance capabilities with ZAG's website, SEO, PPC and social media services to expand Marquis' marketing services for financial institutions; terms were not disclosed.

  • Buyer
    CheckedUp, Rockbridge Growth Equity, Comvest Credit Partners
    Target
    Health Media Network
    Type
    Addon

    Rockbridge-backed CheckedUp has acquired Health Media Network (HMN), a Norwalk, Connecticut-based provider of digital point-of-care patient education and wellness content. Comvest Credit Partners acted as administrative agent on a senior secured credit facility to support CheckedUp's acquisition of HMN and the combined platform's future growth.

  • Buyer
    CheckedUp, Rockbridge Growth Equity
    Target
    Health Media Network
    Type
    Addon

    CheckedUp, a Rockbridge Growth Equity-backed point-of-care digital patient education company, has acquired Health Media Network (HMN) to create one of the nation's largest specialty-focused digital point-of-care advertising networks. The deal — financed with senior debt from Comvest — expands CheckedUp's network breadth across medical specialties and enhances its content and in-office digital offerings; financial terms were not disclosed.

  • Buyer
    Rockbridge Growth Equity
    Target
    The Nest Schools
    Industry
    Education

    Rockbridge Growth Equity has made a strategic growth investment in The Nest Schools, a premium early childhood education operator that runs 36 centers across Ohio, North Carolina, Texas, Florida and Virginia. The company's co-founders Gerry Pastor and Jane Porterfield will remain in leadership as Rockbridge provides capital and operational support to scale the business; financial terms were not disclosed. The Nest employs more than 600 team members and serves over 3,000 children, with plans to expand into new markets.

  • Buyer
    Rockbridge Growth Equity
    Target
    CheckedUp

    Detroit-based Rockbridge Growth Equity made a growth investment in CheckedUp, a physician-founded digital point-of-care patient education and digital out-of-home network, to fund technology innovation, expand the company's reach, and support scaling initiatives. Terms were not disclosed; senior debt was provided by Fifth Third Bank and legal advisors on the deal included Covington Associates and Greenberg Traurig for CheckedUp and Honigman for Rockbridge.

  • Buyer
    Quartile, Rockbridge Growth Equity
    Target
    Sidecar
    Seller
    Existing Sidecar shareholders
    Type
    Buyout

    Quartile has acquired Sidecar, combining their machine-learning-driven ad optimization platforms to form the largest cross-channel e-commerce advertising solution and doubling ad spend under management to about $2 billion. The combined company will serve more than 5,000 brands across 26 countries; Rockbridge Growth Equity remains the lead institutional investor and existing Sidecar shareholders retain a meaningful stake in the post-acquisition entity. Terms were not disclosed.

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