ProSites (Rockbridge-backed) Acquires GeniusVets to Expand LifeLearn Veterinary Marketing Platform
December 22, 2025
ProSites, a Rockbridge Growth Equity-backed platform, has acquired GeniusVets, a veterinary marketing and client-engagement platform. The acquisition folds GeniusVets into ProSites' LifeLearn brand to expand AI-enabled marketing, client communication, and education tools for veterinary practices nationwide.
- Buyers
- ProSites, Rockbridge Growth Equity
- Targets
- GeniusVets
- Sellers
- Harley Orion (CEO & Co-Founder), GeniusVets shareholders
- Platforms
- ProSites, LifeLearn
- Industry
- Healthcare Services
- Location
- California, United States
- Transaction Type
- Addon
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