Rockbridge Growth Equity Acquires ProSites, Inc.

ProSites (Rockbridge-backed) Acquires GeniusVets to Expand LifeLearn Veterinary Marketing Platform

December 22, 2025

Healthcare Services

ProSites, a Rockbridge Growth Equity-backed platform, has acquired GeniusVets, a veterinary marketing and client-engagement platform. The acquisition folds GeniusVets into ProSites' LifeLearn brand to expand AI-enabled marketing, client communication, and education tools for veterinary practices nationwide.

Rockbridge Growth Equity Acquires Majority Stake in Vici Media

June 5, 2024

Marketing & Advertising

Rockbridge Growth Equity has made a majority investment in Vici Media, a Philadelphia-based provider of white-label digital marketing and advertising solutions, forming Rockbridge's new digital media platform. Vici's founders will remain minority equity holders and continue to lead the business; terms were not disclosed and Rockbridge intends to pursue product investment and inorganic growth to scale the platform.

Formstack Acquires Formsite

December 11, 2023

Cloud & SaaS

Formstack, a PSG- and Silversmith-backed workflow automation SaaS provider, has acquired Formsite, a Chicago-area online forms and surveys provider. The acquisition expands Formstack’s data-capture and forms capabilities, giving Formsite customers access to Formstack’s broader workflow automation, document generation, and eSignature tools.

QuestionPro Acquires Digsite

August 25, 2022

Cloud & SaaS

QuestionPro has acquired Digsite's qualitative research capabilities and collaborative insights platform to integrate agile qualitative solutions into its enterprise research and survey offerings. The deal expands QuestionPro's qual+quant capabilities, enabling customers to combine Digsite's exploratory research and rapid ‘Sprints’ with QuestionPro's survey, CX and analytics platforms.

Veritas Capital Acquires Finalsite from Bridge Growth Partners

December 1, 2021

Education

Veritas Capital has signed a definitive agreement to acquire Finalsite, a Glastonbury, Connecticut–based leader in school websites and digital communications, from Bridge Growth Partners. Financial terms were not disclosed; the transaction is expected to close in the fourth quarter of 2021 and is intended to scale Finalsite's education technology platform and accelerate growth.

ProSites (Rockbridge-backed) Acquires LifeLearn Animal Health

July 26, 2021

Veterinary

ProSites, a Murrieta, California-based marketing technology provider and portfolio company of Rockbridge Growth Equity, acquired LifeLearn Animal Health of Guelph, Ontario to expand ProSites’ offerings into the veterinary market and establish a Canadian footprint. Rockbridge provided strategic support for the add-on acquisition; advisors on the deal included Copper Run Capital (buy-side) and Sampford Advisors (sell-side).