Podean Acquires Ad Advance
February 19, 2026
Marketplace-focused agency Podean has acquired Ad Advance, a Duluth, Minnesota–based retail media agency, from Permanent Equity. The deal—facilitated by Podean's private equity partner Mountaingate Capital—adds Ad Advance’s Streamline technology and retail-media/DSP capabilities to Podean’s global marketplaces platform and was announced as creating a combined business with ~260 staff across 17 countries.
- Buyers
- Podean, Mountaingate Capital
- Targets
- Ad Advance
- Sellers
- Permanent Equity
- Platforms
- Podean
- Industry
- Marketing & Advertising
- Location
- Minnesota, United States
- Transaction Type
- Addon
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