Cadent Acquires AdTheorent
June 21, 2024
Cadent, a portfolio company of private equity firm Novacap, acquired AdTheorent Holding Company, Inc. for $3.21 per share in an all-cash transaction valuing AdTheorent at approximately $324 million. The deal (announced April 1, 2024 and closed June 21, 2024) brings AdTheorent's machine-learning–driven programmatic advertising capabilities into Cadent's converged TV and omnichannel advertising platform to create an expanded audience activation offering.
- Buyers
- Cadent, LLC, Novacap
- Targets
- AdTheorent Holding Company, Inc.
- Sellers
- AdTheorent shareholders
- Platforms
- Cadent, LLC
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Addon
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