Tracked deals
47
47 tracked deals across 2011-2026.
Marketing & Advertising Buyers & Acquisitions in Massachusetts
Buyer mix
Mixed buyer set
41 strategic · 19 pe
Top trend
Volume peaked in 2023
9 tracked deals announced in 2023.
Primary Insight
What Stands Out
- Verndale expanded its digital experience reach by acquiring Amp’s Product Experience Division, adding product design, UX, engineering, and digital marketing capabilities.
- Validity completed the acquisition of Litmus, combining pre-send email testing with post-send deliverability and data intelligence.
- eLocal acquired Bunker Hill Labs, strengthening owned-and-operated media and form-based lead generation for local-service verticals.
- Social and creative production also show up: Movement Strategy acquired Newfangled Studios to blend organic social strengths with paid/social production.
- Growth and platform build-outs appear repeatedly, including Gravity Global acquiring performance media agency Marketing Doctor with help from Elysian Capital.
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Mountaingate Capital | 2 | Middle-market private equity firm focused on marketing se... | PE |
| Stone-Goff Partners | 2 | Private equity firm investing in lower middle-market tech... | PE |
| Stran & Company, Inc. | 2 | Outsourced marketing solutions provider specializing in p... | Strategic |
| Trinity Hunt Partners | 2 | Growth-oriented middle-market private equity firm partner... | PE |
| Walker Sands | 2 | Full-service B2B marketing agency focused on accelerating... | Strategic (PE-backed) |
| 360insights | 1 | Provider of channel engagement and incentive management S... | Strategic |
| AEA Elevate | 1 | Growth buyout strategy within AEA Investors focused on pr... | PE |
| AcuityAds Holdings Inc. | 1 | Publicly traded technology company offering a self‑serve ... | Strategic |
| Affinion Group, Inc. | 1 | Global customer engagement and loyalty solutions provider... | Strategic |
| Bensussen Deutsch & Associates (BDA) | 1 | Global branded-merchandise distributor and Merchandise Ag... | Strategic |
Acquisition Volume in Marketing & Advertising in Massachusetts by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
October 7, 2026
- Buyer
- Chemistry
- Target
- Colossus
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Independent agency Chemistry acquired Boston-based creative agency Colossus. The deal adds Colossus’ creative and design team to Chemistry’s integrated agency platform and establishes Chemistry Boston as its fifth U.S. office, strengthening Chemistry’s design capabilities.
-
January 28, 2026
- Buyer
- AEA Elevate
- Target
- 829 Studios
- Seller
- CIVC Partners
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
AEA Elevate, the growth buyout strategy of AEA Investors, acquired 829 Studios, an integrated technology-enabled digital marketing firm based in Boston. The deal was funded through AEA Elevate, with 829’s founder, management, and employees reinvesting; terms were not disclosed.
-
- Buyer
- Verndale
- Target
- Product Experience Division of Amp
- Seller
- Advantage Solutions
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Divestiture
Verndale, a Boston-based digital experience and technology company, has acquired the Product Experience Division of Amp (part of Advantage Solutions). The deal brings product design, UX, engineering, and digital marketing capabilities into Verndale to enable end-to-end digital product development and broaden its reach into tech, CPG, and healthcare verticals. Canaccord Genuity advised Advantage Solutions; financial terms were not disclosed.
-
September 12, 2025
- Buyer
- Gravity Global, Elysian Capital
- Target
- Marketing Doctor
- Seller
- Janet Casey (Founder & CEO of Marketing Doctor)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Gravity Global, backed by Elysian Capital, has acquired performance media agency Marketing Doctor to strengthen its paid media capabilities and integrated marketing services. The add-on expands Gravity Global's expertise in regulated and mid-market sectors, bringing Marketing Doctor's data-driven media planning, buying, and public-sector experience into the Gravity network.
-
June 25, 2025
- Buyer
- Movement Strategy
- Target
- Newfangled Studios
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Movement Strategy, an independent social-led creative agency, has acquired Newfangled Studios, a creative production agency specializing in social-first and digital video campaigns. The deal brings together Movement Strategy's organic social capabilities with Newfangled's paid/social production strengths to offer a more holistic, social-first services portfolio for clients.
-
April 10, 2025
- Buyer
- Validity, Inc.
- Target
- Litmus
- Seller
- Spectrum Equity
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Validity has completed the acquisition of Litmus, a leading provider of email optimization and pre-send testing solutions. The deal brings Litmus's pre-send capabilities together with Validity's post-send deliverability and data intelligence products to create a more comprehensive end-to-end email marketing platform; financial terms were not disclosed.
-
March 6, 2025
- Buyer
- Mighty Union
- Target
- Boston Digital
- Seller
- Boston Digital, Chuck Murphy
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Mighty Union has acquired Boston Digital, a 25-year-old digital agency led by founder Chuck Murphy. The strategic acquisition strengthens Mighty Union's digital and integrated marketing capabilities while expanding Boston Digital's footprint with mission- and life-critical clients across healthcare, higher education, and financial services.
-
Trinity Hunt Partners Makes Majority Investments in Craft and Verndale to Launch Digital CX PlatformFebruary 4, 2025
- Buyer
- Trinity Hunt Partners
- Target
- Craft, Verndale
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Trinity Hunt Partners has made majority investments in digital product firm Craft and digital experience agency Verndale to form a full-service digital customer experience (CX) platform. The platform will combine capabilities across strategy, design, technology implementation, and managed services and will pursue growth via organic initiatives and strategic M&A; terms were not disclosed.
-
May 16, 2024
- Buyer
- eLocal
- Target
- Bunker Hill Labs
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
eLocal has acquired Bunker Hill Labs, a marketing and sales organization specializing in multi-vertical lead generation technology. The acquisition expands eLocal’s owned-and-operated media and form-based lead-generation capabilities, strengthening its offerings for Legal, Home Services and other local-service verticals. Bunker Hill Labs’ team and technology will be integrated into eLocal to deepen advertiser relationships and scale qualified lead volume across the United States.
-
April 15, 2024
- Buyer
- Gregory FCA, Copley Equity Partners
- Target
- BackBay Communications
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Gregory FCA has acquired BackBay Communications, a Boston- and London-based financial strategic communications agency, in a deal that expands Gregory's financial PR and content capabilities. The acquisition — Gregory's third with minority investor Copley Equity Partners — will keep BackBay operating under its trade name with founder Bill Haynes leading the 27-person team as EVP and Managing Director.
-
March 19, 2024
- Buyer
- Lime Media Group
- Target
- Turtle Transit
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Lime Media Group has acquired Turtle Transit, a creative custom mobile-vehicle design and fabrication shop, and integrated Turtle’s systems and assets into Lime’s Dallas-area headquarters. The acquisition expands Lime’s creative fabrication capabilities and scale—combining Lime’s 175-vehicle fleet and operations with Turtle’s design and build expertise to offer larger turnkey mobile marketing solutions.
-
March 18, 2024
- Buyer
- Bridger Consulting Group, Inc.
- Target
- DeepBench
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Bridger Consulting Group, Inc. has acquired DeepBench, a primary insights platform founded in 2016 that uses proprietary software and AI/ML to match specialist B2B research participants. The acquisition expands Bridger's expert-insights capabilities and client reach—particularly into consulting, private equity, and corporate innovation markets—by integrating DeepBench's technology and client portfolio.
-
March 8, 2024
- Buyer
- RTC Partners
- Target
- COMM (formerly CommCreative)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
RTC Partners, a growth-focused private equity firm, announced an investment in COMM (formerly CommCreative), a Boston-based marketing agency that provides digital strategy, demand generation, account-based marketing, and martech solutions. COMM — a 50-person team — will join RTC's marketing services platform alongside prior investments (fama PR, Intelisent, MarketBridge, and Quarry) to expand capabilities and scale integrated marketing and sales services.
-
January 9, 2024
- Buyer
- 360insights
- Target
- HMI Performance Incentives
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
360insights, a global channel engagement and incentive management company, has completed the acquisition of HMI Performance Incentives, a provider of strategic performance-improvement and incentive program services. The deal brings HMI’s team and capabilities into 360insights’ SaaS and services portfolio to expand channel incentive solutions and improve end-to-end program delivery for clients.
-
December 21, 2023
- Buyer
- MyHome, a Williston Financial Group Company, Williston Financial Group (WFG)
- Target
- Volly
- Seller
- Mortgage Tech Holdings
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
MyHome, the marketing and technology subsidiary of Williston Financial Group (WFG), has acquired Volly, a provider of marketing automation and creative services for banks, credit unions, and mortgage lenders. The deal expands MyHome's lead generation, conversion, and retention capabilities for mortgage and real estate lenders and brings Volly's services into WFG Enterprise Solutions.
-
December 6, 2023
- Buyer
- Off Madison Ave
- Target
- CGPR
- Seller
- French/West/Vaughan (FWV)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Phoenix-based integrated marketing firm Off Madison Ave has acquired Boston-area public relations agency CGPR from French/West/Vaughan (FWV). The acquisition expands Off Madison Ave’s capabilities in travel, outdoor recreation and active-lifestyle PR, with CGPR continuing to operate as a division under founder Chris Goddard.
-
November 1, 2023
- Buyer
- Isovera
- Target
- The Boston Group
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Isovera, a full-service digital creative agency, has acquired The Boston Group (TBG), a global marketing communications firm, to combine capabilities and expand service offerings for B2B and B2G clients. The deal will double Isovera's size and broaden its expertise across sectors including aerospace & defense, government, healthcare, financial services and utilities to deliver integrated digital and brand communications services.
-
June 1, 2023
- Buyer
- Stran & Company, Inc.
- Target
- T R Miller Co., Inc.
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Stran & Company, Inc. (NASDAQ: SWAG) completed the acquisition of the assets and business of T R Miller Co., Inc., a branded merchandise and promotional-products provider. The acquisition adds T R Miller's 20,000 sq. ft. decoration, fulfillment and distribution center in Walpole, Massachusetts and about $19 million of FY2022 revenue, enhancing Stran's operational and fulfillment capabilities.
-
- Buyer
- BerlinRosen Holdings, O2 Investment Partners
- Target
- Inkhouse
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
BerlinRosen Holdings, with investment support from O2 Investment Partners, has made an investment in Inkhouse and partnered with founder and CEO Beth Monaghan. The strategic move adds Inkhouse’s 140+ person strategic communications capabilities to the BerlinRosen platform to bolster its technology communications and full-service marketing offerings; terms were not disclosed.
-
May 11, 2023
- Buyer
- Proforma Spectrum Graphics, Proforma
- Target
- DataGuide
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
New Jersey–headquartered Proforma Spectrum Graphics, an affiliate of Proforma, has acquired DataGuide, a Boston-based printing and promotional products distributor. Financial terms were not disclosed; DataGuide does more than $3 million in annual revenue and the purchase is part of Proforma Spectrum owner Jay Vento's plan to grow the business toward $25 million in annual sales.
-
April 26, 2023
- Buyer
- Stirista
- Target
- Customer Portfolios
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Stirista, a San Antonio-based data-driven marketing company, has acquired Customer Portfolios, a Boston-based strategic lifecycle marketing provider. The deal adds Customer Portfolios' retention and lifecycle marketing platform and team (more than 20 employees) to Stirista's customer acquisition capabilities to create a more comprehensive omnichannel marketing offering.
-
January 25, 2023
- Buyer
- Walker Sands, Stone-Goff Partners
- Target
- KoMarketing
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Walker Sands, a Stone-Goff Partners portfolio company, has acquired KoMarketing, a Boston-based B2B demand generation agency. The deal deepens Walker Sands' top-of-funnel capabilities—including paid digital advertising and SEO—and KoMarketing will operate as KoMarketing, a Walker Sands company reporting into Walker Sands leadership.
-
January 13, 2023
- Buyer
- Champlain Capital, Brookside Capital Partners, Honeywell, RGA, NorthCreek Mezzanine, iPROMOTEu management
- Target
- iPROMOTEu (iPROMOTEu.com, Inc.)
- Seller
- Align Capital Partners
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.
-
September 28, 2022
- Buyer
- Fingerpaint Group, Knox Lane
- Target
- Parsons Medical Communications
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Fingerpaint Group, a Knox Lane–backed healthcare marketing and specialty services platform, has acquired Parsons Medical Communications (PMC), a boutique scientific communications firm focused on the eyecare segment. The acquisition expands Fingerpaint's medical communications and eyecare capabilities; financial terms and seller details were not disclosed.
-
April 19, 2022
- Buyer
- Rock Content
- Target
- WriterAccess
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Rock Content, a global content marketing solutions company, has acquired WriterAccess, a Boston-based talent marketplace that uses AI to help brands scale content creation. The acquisition is intended to expand Rock Content's product suite, add AI-based capabilities, and accelerate global customer acquisition and R&D integration.
-
February 22, 2022
- Buyer
- Relevate Health, Mountaingate Capital
- Target
- Axon Communications
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Relevate Health, backed by Mountaingate Capital, has acquired Boston-based Axon Communications to expand its healthcare marketing and HCP engagement capabilities. The acquisition adds Axon's proprietary digital products (MyDoc, KOLCast, REPCast) and national video production infrastructure to Relevate's data-driven, omnichannel marketing platform for pharmaceutical, biotech and medical device clients.
-
January 27, 2022
- Buyer
- Capitala Group, Wells Fargo Strategic Capital
- Target
- Overdrive Interactive
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Capitala Group has acquired Overdrive Interactive, an Allston, Massachusetts–based digital marketing agency, with Wells Fargo Strategic Capital joining as a blue-chip co-investor. The transaction—Capitala's first from its new flagship fund—positions Overdrive to grow organically and via acquisitions, with 7 Mile Advisors acting as sell-side advisor.
-
January 26, 2022
- Buyer
- Stran & Company, Inc.
- Target
- GAP Promotions, LLC (GAP Promo)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Stran & Company, Inc. (NASDAQ: STRN) signed a definitive agreement to acquire GAP Promotions, LLC (GAP Promo) in an asset purchase expected to close in Q1 2022. GAP Promo, a Gloucester, Massachusetts-based full-service promotions agency that generated $7.4 million in sales in 2020, will be led post-close by founder Gayle Piraino and all current employees will be retained. The deal expands Stran's promotional products, point-of-sale/display capabilities and its reach within the beverage and consumer packaged goods end markets.
-
January 18, 2022
- Buyer
- Publicis Health, Publicis Groupe
- Target
- BBK Worldwide
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Publicis Health, the health and wellness vertical of Publicis Groupe, has acquired BBK Worldwide, a Needham, Massachusetts–based R&D marketing firm and leader in clinical trial experience (CTE). The acquisition adds BBK's patient-centric services, proprietary TrialCentralNet technology and global clinical trial operations capabilities to Publicis Health's life sciences offerings to create an expanded end-to-end value proposition for biotech and pharmaceutical clients.
-
- Buyer
- EagleTree Capital
- Target
- The Channel Company
- Seller
- Stone-Goff Partners
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
EagleTree Capital has acquired The Channel Company from Stone-Goff Partners. The transaction keeps the existing management team in place and positions The Channel Company to accelerate the build-out of integrated marketing, data and analytics capabilities for the IT channel under EagleTree's ownership.
-
September 28, 2021
- Buyer
- CIVC Partners, L.P., Stellus Capital Management, LLC
- Target
- 829 Studios
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Growth capital
Chicago-based private equity firm CIVC Partners has invested in Boston-based digital marketing agency 829 Studios, partnering with founders Peter Ross and Nick Riotto who will retain significant ownership and remain in management. Stellus Capital Management provided unitranche senior financing and an equity co-investment to support the transaction; the partnership is intended to accelerate 829's organic growth and support add-on acquisitions.
-
September 21, 2021
- Buyer
- Trinity Hunt Partners
- Target
- Exclusive Concepts
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Growth capital
Trinity Hunt Partners has partnered with Exclusive Concepts, a Burlington, Massachusetts–based digital marketing and advertising agency focused on eCommerce clients. The private equity firm will work with Exclusive's president, Scott Smigler (who remains a significant shareholder), to grow the business through investments in infrastructure, talent and add-on acquisitions to build a market-leading digital marketing platform.
-
September 14, 2021
- Buyer
- Foundry Holdings, Inc.
- Target
- Online Geniuses, LLC
- Seller
- Moshe Markovich
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Foundry Holdings, Inc. has acquired Online Geniuses, LLC, the online digital marketing and advertising community founded by Moshe Markovich. The community (35,000+ members) will join Foundry’s roster of industry communities, with Markovich remaining in an advisory role.
-
- Buyer
- Walker Sands, Stone-Goff Partners
- Target
- March Communications
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Walker Sands, a Stone-Goff Partners portfolio company, has acquired March Communications, a Boston-based integrated PR agency focused on B2B technology companies. The acquisition expands Walker Sands' capabilities and geographic footprint in the B2B tech marketing space — creating a combined firm of roughly 170 employees across five offices, with March operating as "March, a Walker Sands company."
-
January 12, 2021
- Buyer
- Stella Point Capital
- Target
- Velir
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Growth capital
New York-based private equity firm Stella Point Capital made a significant equity investment in Boston-based digital agency Velir to accelerate the agency's growth strategy. The capital will support capability expansion in data integration, personalization and experience design, regional expansion, and enable strategic future acquisitions while Velir's existing leadership team remains in place.
-
- Buyer
- Mountaingate Capital
- Target
- Acceleration Partners LLC
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Growth capital
Denver-based private equity firm Mountaingate Capital has made a strategic growth investment in Acceleration Partners LLC, a global partner and affiliate marketing services firm. The capital will support Acceleration Partners' organic growth and selective add-on acquisitions; CG Petsky Prunier served as exclusive financial advisor to Acceleration Partners.
-
October 13, 2020
- Buyer
- New Heritage Capital
- Target
- Carnegie Dartlet
- Seller
- Reinvesting founders (unnamed)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Growth capital
Boston-based private equity firm New Heritage Capital made a growth investment in Massachusetts-based Carnegie Dartlet, a provider of digital marketing, lead generation and research services to higher education institutions. The transaction provides liquidity and financial flexibility to the company while leaving operating control with the reinvesting founders to accelerate future growth.
-
March 3, 2020
- Buyer
- Bracken Marketing
- Target
- The Brite Mind LLC
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Bracken Marketing, a Newtown, Pennsylvania-based growth agency focused on pharma services and digital health, has acquired The Brite Mind LLC, a Somerville, Massachusetts digital marketing strategy agency. The deal expands Bracken's digital advertising capabilities and gives The Brite Mind clients access to a broader team of sales, marketing, and creative professionals.
-
December 3, 2019
- Buyer
- Sprinklr
- Target
- Nanigans (social advertising business)
- Seller
- Nanigans
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Divestiture
Sprinklr has acquired the social advertising business of Nanigans, integrating Nanigans’ ad management, predictive analytics, optimization, and reporting capabilities into Sprinklr Marketing. Nanigans will retain its incrementality business while many former Nanigans employees join Sprinklr to bolster the company’s performance and brand social advertising offerings.
-
April 25, 2019
- Buyer
- Merge, Keystone Capital, Inc.
- Target
- Beam
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Addon
Keystone Capital–backed Merge has acquired Beam, a Boston-based experience design, digital marketing, and technology consultancy. The add-on expands Merge's experience strategy, design, CRM, and platform development capabilities; terms were not disclosed.
-
July 16, 2018
- Buyer
- Perficient, Inc.
- Target
- Stone Temple Consulting Corporation
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Perficient, a digital transformation consulting firm, acquired Boston-based Stone Temple Consulting, a digital marketing and SEO agency. The deal adds approximately 60 employees, strengthens Perficient’s digital marketing, content and SEO capabilities, increases its presence in the Northeast, and brings Stone Temple founder Eric Enge into a leadership role at Perficient.
-
July 20, 2017
- Buyer
- Bensussen Deutsch & Associates (BDA)
- Target
- SwervePoint
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Woodinville, Washington-based Bensussen Deutsch & Associates (BDA) has acquired Boston-based promotional merchandise firm SwervePoint. The deal expands BDA’s East Coast footprint and service offerings; SwervePoint will be rebranded as BDA and its co-founders have joined BDA’s leadership to support the integration and continuity of client services.
-
March 31, 2017
- Buyer
- AcuityAds Holdings Inc.
- Target
- Visible Measures Corp.
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
AcuityAds Holdings Inc. completed the acquisition of Visible Measures Corp., a Boston-based programmatic video analytics and ad-tech platform, acquiring 100% of its outstanding stock for approximately US$10 million in upfront cash. The deal, funded through a bought deal offering and a revolving credit facility, adds Visible Measures' MRC-accredited video measurement and True Reach analytics to AcuityAds' programmatic marketing platform to expand its video advertising capabilities.
-
January 27, 2017
- Buyer
- Ebates
- Target
- Cartera Commerce
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Ebates, the San Francisco-based cashback shopping and loyalty marketplace (a subsidiary of Rakuten), has acquired Cartera Commerce, a Lexington, Massachusetts-based provider of loyalty marketing solutions and rewards programs. The deal expands Ebates' loyalty marketing capabilities and brings Cartera's merchant, card issuer and airline partnerships and offer platform into Ebates' portfolio.
-
March 18, 2015
- Buyer
- LocalVox
- Target
- MarketMeSuite
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
LocalVox has acquired MarketMeSuite and integrated its social monitoring, posting, and analytics technology into a new Social Inbox embedded within LocalVox’s local marketing platform. The acquisition expands LocalVox’s social CRM and monitoring capabilities for small businesses, franchises and partner agencies, and follows LocalVox’s earlier acquisition by TBC Holdings.
-
January 19, 2012
- Buyer
- Constant Contact, Inc.
- Target
- CardStar, Inc.
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Constant Contact, Inc. acquired Boston-based CardStar, Inc., a mobile loyalty platform with over two million users, to expand its mobile, loyalty, and consumer capabilities for small-business marketing. CardStar's employees, including founders Andy Miller and Danny Espinoza, joined Constant Contact; financial terms were not disclosed.
-
- Buyer
- Affinion Group, Inc.
- Target
- Prospectiv Direct, Inc., Eversave (brand owned by Prospectiv Direct, Inc.)
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Type
- Buyout
Affinion Group, a Stamford-based customer engagement and loyalty solutions provider, signed an agreement to acquire Prospectiv Direct, the Wakefield, Massachusetts-based online performance marketing company that owns the daily-deals site Eversave, for an initial $30 million plus potential earn-outs. The acquisition is intended to expand Affinion’s digital and local-commerce capabilities by adding Prospectiv’s performance-marketing technology, Eversave daily-deals platform and lead-generation services to its portfolio.
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Frequently Asked Questions
What types of marketing and advertising capabilities are being acquired in Massachusetts?
Deals commonly focus on technology-enabled digital services such as product/UX and digital experience, paid media and performance marketing, email pre-send testing and deliverability, and lead-generation platforms.
Which buyers show up across multiple Massachusetts marketing deals?
Recurring buyer names in the listed Massachusetts activity include Stone-Goff Partners, Stran & Company, Inc., Walker Sands, Trinity Hunt Partners, Mountaingate Capital, Verndale, Proforma, and Proforma Spectrum Graphics.
Are these acquisitions mostly local Massachusetts companies?
Many targets are Massachusetts-based (including Boston), but several acquirers are building broader networks or platform reach, using Massachusetts operations as a growth anchor.
Do the transactions include both creative agencies and marketing technology providers?
Yes. The page features creative and services-focused acquisitions (e.g., social-first creative and production) alongside marketing technology and platform assets (e.g., email testing and lead-generation technology).
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