Sprinklr Acquires Nanigans' Social Advertising Business
December 3, 2019
Sprinklr has acquired the social advertising business of Nanigans, integrating Nanigans’ ad management, predictive analytics, optimization, and reporting capabilities into Sprinklr Marketing. Nanigans will retain its incrementality business while many former Nanigans employees join Sprinklr to bolster the company’s performance and brand social advertising offerings.
- Buyers
- Sprinklr
- Targets
- Nanigans (social advertising business)
- Sellers
- Nanigans
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Divestiture
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