Dotdigital Group plc Acquires Social Snowball for $35M

Dotdigital Group Acquires Alia Software to Expand Shopify-First Audience Growth

March 4, 2026

Cloud & SaaS

Dotdigital Group plc agreed to acquire Alia Software Inc., an AI-powered list-growth and on-site conversion platform built exclusively for Shopify merchants. The acquisition adds AI-driven pop-ups and email/SMS audience growth capabilities to Dotdigital’s customer experience and data platform (CXDP), supporting cross-sell and expanded recurring revenue opportunities.

Flexera Acquires Snow Software

February 15, 2024

Software

Flexera has completed the acquisition of Snow Software, combining Flexera's technology value optimization platform with Snow's software asset management and SaaS/FinOps capabilities to provide broader visibility and cost controls across hybrid IT environments. The deal brings together complementary product portfolios and domain expertise to expand capabilities for ITAM, SaaS management and FinOps for enterprise customers worldwide.

impact.com Acquires SaaSquatch

September 12, 2023

Cloud & SaaS

impact.com, the partnership management platform, has acquired customer referral software provider SaaSquatch to integrate referral and customer-advocacy capabilities into its Partnership Cloud. The deal expands impact.com's product suite for brands seeking to manage all partnership and referral programs from a single SaaS platform; financial terms and a selling party were not disclosed.

Sprout Social Acquires Tagger Media

August 3, 2023

Cloud & SaaS

Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.

PhotoShelter Acquires Socialie

June 13, 2023

Cloud & SaaS

PhotoShelter, a PE-backed SaaS digital asset management provider, has acquired Socialie to expand real-time content distribution, automation and analytics capabilities. The deal—completed in partnership with PhotoShelter’s majority investor Clearhaven Partners—integrates Socialie's social channel distribution and Magic Tracking analytics into PhotoShelter's DAM platform to give brands greater control and insight over content sharing and performance.

Sprinklr Acquires Nanigans' Social Advertising Business

December 3, 2019

Marketing & Advertising

Sprinklr has acquired the social advertising business of Nanigans, integrating Nanigans’ ad management, predictive analytics, optimization, and reporting capabilities into Sprinklr Marketing. Nanigans will retain its incrementality business while many former Nanigans employees join Sprinklr to bolster the company’s performance and brand social advertising offerings.