Sprout Social Acquires Tagger Media

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.

Dotdigital Group plc Acquires Social Snowball for $35M

June 26, 2025

Cloud & SaaS

Dotdigital Group plc has acquired Social Snowball Holdings, Inc., a U.S.-based influencer, affiliate and referral marketing SaaS platform, for $35 million. The acquisition integrates Social Snowball's creator-driven revenue and Shopify-focused capabilities into Dotdigital's customer experience and data platform to expand its e-commerce marketing offering.

Ansira Acquires BrandMuscle and SproutLoud

July 2, 2024

Marketing & Advertising

Ansira Partners, Inc. acquired channel partner marketing platforms BrandMuscle and SproutLoud, bringing their complementary technology and talent into a unified brand-to-local marketing platform. The simultaneous add-on acquisitions (terms not disclosed) expand Ansira's capabilities in through-channel marketing automation and strengthen its position across franchise, beverage, financial services and other distributed-ecosystem verticals.

Truform Media Group Acquires Socialfly

April 26, 2024

Marketing & Advertising

Truform Media Group, a full-service integrated marketing and advertising agency, has acquired Socialfly, a social media and influencer marketing agency founded in 2012. The deal combines Socialfly’s influencer and social expertise with Truform’s capabilities in brand strategy, SEO, paid and organic social, data analytics and traditional media to expand the combined agency’s service offering and client capabilities.

Sprinklr Acquires Nanigans' Social Advertising Business

December 3, 2019

Marketing & Advertising

Sprinklr has acquired the social advertising business of Nanigans, integrating Nanigans’ ad management, predictive analytics, optimization, and reporting capabilities into Sprinklr Marketing. Nanigans will retain its incrementality business while many former Nanigans employees join Sprinklr to bolster the company’s performance and brand social advertising offerings.

Sprout Social Acquires Simply Measured

December 5, 2017

Cloud & SaaS

Sprout Social, a Chicago-based provider of social media management and analytics solutions, acquired Seattle-based social analytics firm Simply Measured to expand its analytics and listening capabilities. The purchase integrates Simply Measured’s full-funnel social analytics into Sprout’s platform to broaden product offering for brands and agencies and strengthen Sprout’s market position in social analytics.