Sprout Social Acquires Simply Measured
December 5, 2017
Sprout Social, a Chicago-based provider of social media management and analytics solutions, acquired Seattle-based social analytics firm Simply Measured to expand its analytics and listening capabilities. The purchase integrates Simply Measured’s full-funnel social analytics into Sprout’s platform to broaden product offering for brands and agencies and strengthen Sprout’s market position in social analytics.
- Buyers
- Sprout Social
- Targets
- Simply Measured
- Industry
- Cloud & SaaS
- Location
- Washington, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Everbridge Acquires Open Measures
September 5, 2026
Cybersecurity
Everbridge acquired Open Measures to expand its open-source risk intelligence capabilities. The deal adds technology that collects and analyzes billions of publicly available signals across more than 45 digital sources to help organizations detect emerging threats earlier and connect digital signals to people, locations, assets, and operations.
-
Sprout Social Acquires Tagger Media
August 3, 2023
Cloud & SaaS
Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.
-
Comscore Acquires Shareablee
December 16, 2021
Media & Entertainment
Comscore has acquired Shareablee, a social media analytics and measurement platform, to integrate Shareablee's social engagement and video insights into Comscore's cross-platform measurement products. The acquisition will expand Comscore's audience measurement capabilities and allow Shareablee's clients access to Comscore's digital data and products; key Shareablee management will remain in leadership roles.
-
Bloomberg L.P. Acquires Second Measure
December 24, 2020
Data & Analytics
Bloomberg L.P. has completed its acquisition of Second Measure, a Bay Area–based consumer transaction data analytics company. The deal brings Second Measure’s proprietary transaction dataset and analytics into Bloomberg’s product suite to expand alternative data and real‑time consumer insights for investors and corporate clients.
-
Investis Digital Acquires Vertical Measures
March 29, 2019
Marketing & Advertising
Investis Digital has acquired Vertical Measures, a Phoenix-based digital marketing agency, as a bolt-on to expand its content, SEO, paid-search and conversion optimisation capabilities. Vertical Measures, founded in 2005 and employing more than 60 staff, will strengthen Investis Digital's Connected Content™ offering and broadens resources available to clients following Investis Digital's partnership with ECI in 2014.
-
LocalVox Acquires MarketMeSuite
March 18, 2015
Marketing & Advertising
LocalVox has acquired MarketMeSuite and integrated its social monitoring, posting, and analytics technology into a new Social Inbox embedded within LocalVox’s local marketing platform. The acquisition expands LocalVox’s social CRM and monitoring capabilities for small businesses, franchises and partner agencies, and follows LocalVox’s earlier acquisition by TBC Holdings.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.