Sprinklr Acquires Branderati

Ansira Acquires BrandMuscle and SproutLoud

July 2, 2024

Marketing & Advertising

Ansira Partners, Inc. acquired channel partner marketing platforms BrandMuscle and SproutLoud, bringing their complementary technology and talent into a unified brand-to-local marketing platform. The simultaneous add-on acquisitions (terms not disclosed) expand Ansira's capabilities in through-channel marketing automation and strengthen its position across franchise, beverage, financial services and other distributed-ecosystem verticals.

BRANDITO Acquires PromoSpark

March 4, 2024

Marketing & Advertising

BRANDITO, a Richmond-based marketing services platform, has acquired PromoSpark, a branded merchandise distributor headquartered in Fairfield, Ohio. PromoSpark's local Midwest market expertise, customer-service reputation and Fairfield distribution center will be integrated into BRANDITO to expand its market presence and better serve enterprise clients; PromoSpark founder Sarah Johnston will continue as Director of BRANDITO's Midwest Division.

Sprout Social Acquires Tagger Media

August 3, 2023

Cloud & SaaS

Sprout Social acquired Tagger Media, a leading influencer marketing and social intelligence SaaS platform, for $140 million in cash in a transaction that closed August 2, 2023. The acquisition expands Sprout’s social media management suite into influencer marketing, enabling unified workflows, reporting and social intelligence for brands and agencies.

R3 Acquires Advertising Intelligence Platform Adbrands

June 18, 2022

Marketing & Advertising

R3, a global independent marketing consultancy, has acquired advertising intelligence platform Adbrands.net. The deal brings Adbrands’ 24 years of advertising and agency-account data into R3’s marketing intelligence offering to expand its data, analysis and subscriber products.

SOCi Acquires Brandify

July 29, 2021

Marketing & Advertising

SOCi has acquired Brandify, a location-based digital marketing solutions provider, bringing Brandify’s local-search expertise and product suite into SOCi’s all-in-one localized marketing platform. The deal (financial terms not disclosed) expands SOCi’s capabilities for multi-location marketers and reinforces partnerships with platforms like Google, Facebook, Apple and Yelp.

Sprinklr Acquires Nanigans' Social Advertising Business

December 3, 2019

Marketing & Advertising

Sprinklr has acquired the social advertising business of Nanigans, integrating Nanigans’ ad management, predictive analytics, optimization, and reporting capabilities into Sprinklr Marketing. Nanigans will retain its incrementality business while many former Nanigans employees join Sprinklr to bolster the company’s performance and brand social advertising offerings.