Marketing & Advertising Acquisitions in 2014

Mandalay Digital Group, through its Digital Turbine business, agreed to acquire Appia, a leading independent mobile app install and user-acquisition network, in a stock-and-debt transaction announced November 13, 2014. The deal issues Appia stockholders equity in Mandalay (at $4.50 per share implied) and is intended to create a unified mobile app and advertising ecosystem, delivering revenue synergies and cost savings; Mandalay plans to change its name to Digital Turbine.

N3, LLC has acquired certain assets, customer contracts and intellectual property of Rainmaker Systems, Inc.'s Global Commerce Services business. The asset purchase is intended to strengthen N3's marketing and revenue-generation capabilities for software and high-tech clients by adding Rainmaker's cloud-based e-commerce technology and related customer relationships.

Sprinklr has acquired Branderati, an influencer advocacy solution, and will integrate Branderati’s advocacy capabilities into its enterprise social software platform. Mark Curtis, Branderati’s founder and CEO, will join Sprinklr as General Manager to lead the advocacy product within Sprinklr.

Corporate Visions, a Larkspur, California-based provider of sales and marketing messaging, tools and training, acquired Launch International, a marketing and sales enablement content firm, on June 20, 2014. The acquisition expands Corporate Visions' sales and marketing content practice and strengthens its customer conversation system by adding Launch International’s content assets and enablement tools.

The Arnold Agency, a longtime marketing and media firm headquartered in Charleston, West Virginia, was acquired by the Asher Agency (under Eastport Holdings) effective April 15. The Arnold Agency will be rebranded as Asher's West Virginia office; founder Linda Arnold will remain available as a consultant while Asher expands its regional presence and client services.