Walmart Acquires Vibe.co
June 23, 2026
Walmart has completed its acquisition of Vibe.co, a self-service connected TV (CTV) advertising platform. The deal expands Walmart Connect’s advertising business by combining Vibe.co’s self-serve streaming TV tools with Walmart’s closed-loop, omnichannel commerce media capabilities.
- Buyers
- Walmart Inc.
- Targets
- Vibe.co
- Industry
- Marketing & Advertising
- Location
- Arkansas, United States
- Transaction Type
- Buyout
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