Tracked deals
8
8 tracked deals across 2022-2026.
Marketing & Advertising Buyers & Acquisitions in Tennessee
Buyer mix
Strategic-led
8 strategic · 1 pe
Top trend
Volume peaked in 2022
3 tracked deals announced in 2022.
Primary Insight
What Stands Out
- Multiple capability add-ons show up repeatedly: SEO and digital marketing execution (Conversion First Marketing (CFM)), conversion and analytics focus (WST Corp acquisition), and integrated communications (Heurisay).
- Marketing & consulting for specific verticals appears in acquisitions like Infusion Marketing Group (data-driven analytics/marketing services for community banks and credit unions) and Motus Consumer Insights (member-acquisition analytics and marketing BI for digital health).
- Creative and sustainability storytelling are also represented, including RKD Group acquiring an award-winning creative agency (Whiteboard) and ERM acquiring Shelton Group to strengthen sustainability communications and ESG reporting support.
- Outdoor media asset expansion is part of the Tennessee picture as Link Media Outdoor (Boston Omaha Corporation) purchases billboard faces (including digital displays) in Knoxville.
- Recurring buyer patterns include agency roll-ups and capability consolidation by diversified marketing services and marketing-tech players (e.g., WST Corp, 5by5 Agency, Vi Labs, Kaseya).
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| 3LS, Inc. | 1 | Holding/parent organization and family of employee-owned ... | Investor |
| 5by5 Agency | 1 | Employee-owned marketing and communications agency provid... | Strategic |
| Concentric Equity Partners | 1 | Chicago-based private investment firm that provides capit... | PE |
| ERM | 1 | Global sustainability consultancy providing technical, st... | Strategic (PE-backed) |
| Kaseya | 1 | Global provider of AI-powered IT management and cybersecu... | Strategic |
| Link Media Outdoor | 1 | Operator and owner of outdoor billboard advertising asset... | Strategic |
| RKD Group | 1 | Fundraising and marketing services firm serving mission-d... | Strategic |
| Vi Labs | 1 | Enterprise AI platform for health providing AI-as-a-Servi... | Strategic |
| WST Corp Web Services Team Corporation | 1 | Investment and operations company operating web design, b... | Strategic |
Acquisition Volume in Marketing & Advertising in Tennessee by Year
Last 4 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
July 27, 2026
- Buyer
- RKD Group
- Target
- Whiteboard
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
RKD Group, a North American fundraising and marketing services firm, announced its acquisition of Whiteboard, an award-winning creative agency. The deal is effective immediately, with Whiteboard continuing to operate under its brand while its co-founders take leadership roles within RKD.
-
September 30, 2025
- Buyer
- 5by5 Agency, 3LS, Inc.
- Target
- Heurisay
- Seller
- Heurisay, Kristin Faulder
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
5by5 Agency, part of the 3LS Inc. family of employee-owned companies, has acquired Nashville-based PR firm Heurisay. Heurisay founder Kristin Faulder will join 5by5 as Vice President of Public Relations as the acquisition expands 5by5’s integrated communications and public relations capabilities for its growth-focused clients.
-
July 8, 2025
- Buyer
- Kaseya
- Target
- Technology Marketing Toolkit (TMT)
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Kaseya has joined forces with Technology Marketing Toolkit (TMT), a marketing and consulting firm focused on MSPs, to expand its community, peer groups, coaching and marketing resources for managed service providers. TMT founder Robin Robins will move into a strategic advisory role to support marketing, sales tools and training for Kaseya's unified MSP community; terms were not disclosed.
-
December 18, 2023
- Buyer
- Concentric Equity Partners
- Target
- Infusion Marketing Group, LLC
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Growth capital
Concentric Equity Partners (CEP) has made a growth investment in Infusion Marketing Group, a Memphis-based provider of data-driven analytics and marketing services for community banks and credit unions. Infusion's co-founder and CEO Tim Keith will remain in leadership and retain a significant ownership stake as CEP partners to help the company scale and leverage CEP's banking industry network; terms were not disclosed.
-
July 19, 2023
- Buyer
- WST Corp (Web Services Team Corporation)
- Target
- Conversion First Marketing (CFM)
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Nashville-based Web Services Team Corporation (WST) has acquired Conversion First Marketing (CFM), a Franklin, Tennessee SEO-first web design and digital marketing agency. The acquisition expands WST/JLB's in-house capabilities in SEO, paid media, conversion rate optimization, and analytics to provide centralized branding, web design, and digital marketing services.
-
December 12, 2022
- Buyer
- Vi Labs
- Target
- Motus Consumer Insights
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
Vi Labs has acquired Motus Consumer Insights to combine Motus's member-acquisition analytics, site selection, and marketing BI capabilities with Vi's AI-powered member engagement and retention platform. The deal creates an end-to-end solution for digital health enterprises to identify high-value prospects, optimize site selection, and drive engagement and lifetime value.
-
- Buyer
- Link Media Outdoor, Boston Omaha Corporation
- Target
- Elevation Outdoor Advertising
- Seller
- Elevation Outdoor Advertising, Martin Daniel
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Divestiture
Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, has purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, Tennessee, adding over 265 billboard faces (including eight digital displays). Elevation founder Martin Daniel will remain in an advisory role and Donna Jarnigan will remain in sales; the acquisition expands Link's footprint in the southeastern U.S. and is the company's largest acquisition of 2022.
-
- Buyer
- ERM
- Target
- Shelton Group
- Industry
- Marketing & Advertising
- Location
- Tennessee, United States
- Type
- Buyout
ERM, the global sustainability consultancy, has acquired Shelton Group, a Knoxville-based sustainability-focused marketing and communications agency. Shelton Group will join ERM’s Change & Transformation team to strengthen ERM’s sustainability storytelling, ESG reporting and communications capabilities for corporate clients across sectors.
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Frequently Asked Questions
Which marketing and advertising sub-sectors are represented in Tennessee acquisitions on this page?
You can see deals covering PR and integrated communications (Heurisay), SEO-first digital marketing (Conversion First Marketing (CFM)), sustainability communications and ESG storytelling (Shelton Group), marketing analytics and BI (Infusion Marketing Group, Motus Consumer Insights), and outdoor advertising assets (Elevation Outdoor Advertising in Knoxville).
Are these Tennessee deals mostly agency acquisitions or marketing technology investments?
Both are present. There are agency and services acquisitions (e.g., RKD Group and Whiteboard, WST Corp and Conversion First Marketing (CFM)) and investments/solutions-oriented moves (e.g., Concentric Equity Partners investment in Infusion Marketing Group, and Kaseya partnering with Technology Marketing Toolkit (TMT)).
Do the acquisitions focus on specific client industries?
Yes. Examples include community banks and credit unions for Infusion Marketing Group, and digital health enterprises for Motus Consumer Insights. Other deals emphasize broad business marketing outcomes such as PR growth and digital marketing performance capabilities.
Is outdoor advertising included among Tennessee marketing acquisitions here?
Yes. Link Media Outdoor (a wholly owned subsidiary of Boston Omaha Corporation) purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, adding billboard faces (including digital displays).
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