Marketing & Advertising Acquisitions in Tennessee

5by5 Agency, part of the 3LS Inc. family of employee-owned companies, has acquired Nashville-based PR firm Heurisay. Heurisay founder Kristin Faulder will join 5by5 as Vice President of Public Relations as the acquisition expands 5by5’s integrated communications and public relations capabilities for its growth-focused clients.

Kaseya has joined forces with Technology Marketing Toolkit (TMT), a marketing and consulting firm focused on MSPs, to expand its community, peer groups, coaching and marketing resources for managed service providers. TMT founder Robin Robins will move into a strategic advisory role to support marketing, sales tools and training for Kaseya's unified MSP community; terms were not disclosed.

Concentric Equity Partners (CEP) has made a growth investment in Infusion Marketing Group, a Memphis-based provider of data-driven analytics and marketing services for community banks and credit unions. Infusion's co-founder and CEO Tim Keith will remain in leadership and retain a significant ownership stake as CEP partners to help the company scale and leverage CEP's banking industry network; terms were not disclosed.

Nashville-based Web Services Team Corporation (WST) has acquired Conversion First Marketing (CFM), a Franklin, Tennessee SEO-first web design and digital marketing agency. The acquisition expands WST/JLB's in-house capabilities in SEO, paid media, conversion rate optimization, and analytics to provide centralized branding, web design, and digital marketing services.

Vi Labs has acquired Motus Consumer Insights to combine Motus's member-acquisition analytics, site selection, and marketing BI capabilities with Vi's AI-powered member engagement and retention platform. The deal creates an end-to-end solution for digital health enterprises to identify high-value prospects, optimize site selection, and drive engagement and lifetime value.

Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, has purchased the outdoor advertising assets of Elevation Outdoor Advertising in Knoxville, Tennessee, adding over 265 billboard faces (including eight digital displays). Elevation founder Martin Daniel will remain in an advisory role and Donna Jarnigan will remain in sales; the acquisition expands Link's footprint in the southeastern U.S. and is the company's largest acquisition of 2022.

ERM, the global sustainability consultancy, has acquired Shelton Group, a Knoxville-based sustainability-focused marketing and communications agency. Shelton Group will join ERM’s Change & Transformation team to strengthen ERM’s sustainability storytelling, ESG reporting and communications capabilities for corporate clients across sectors.