SOCi Acquires Brandify

Truform Media Group Acquires Socialfly

April 26, 2024

Marketing & Advertising

Truform Media Group, a full-service integrated marketing and advertising agency, has acquired Socialfly, a social media and influencer marketing agency founded in 2012. The deal combines Socialfly’s influencer and social expertise with Truform’s capabilities in brand strategy, SEO, paid and organic social, data analytics and traditional media to expand the combined agency’s service offering and client capabilities.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.

Inspira Marketing Group Acquires Social Supply Co.

May 1, 2023

Marketing & Advertising

Inspira Marketing Group has acquired Social Supply Co., a Carlsbad-based social-first digital marketing agency, to expand its digital content and social capabilities. The acquisition gives Inspira a Southern California content studio and establishes a coast-to-coast presence while integrating Social Supply Co.'s founder, Brett Sirianni, into Inspira's senior leadership as Chief Digital Officer.

Partnerize Acquires BrandVerity

May 26, 2020

Software

Partnerize has acquired BrandVerity, a SaaS provider of brand protection and compliance monitoring solutions. BrandVerity's paid-search monitoring and web-compliance capabilities will be integrated into the Partnerize Partnership Automation Platform to deliver enhanced brand safety and compliance for enterprise clients; terms were not disclosed.

Syndigo Acquires Content Analytics, Inc.

April 9, 2019

Data & Analytics

Chicago-based Syndigo, a portfolio company of The Jordan Company, has acquired San Francisco-based Content Analytics, Inc., a provider of digital-shelf analytics and product content management for brands and retailers. The acquisition combines Syndigo's Content Experience Hub with Content Analytics' end-to-end eCommerce platform to strengthen content management, syndication and analytics capabilities across consumer, retail and eCommerce markets; terms were not disclosed.

Sprinklr Acquires Branderati

September 3, 2014

Marketing & Advertising

Sprinklr has acquired Branderati, an influencer advocacy solution, and will integrate Branderati’s advocacy capabilities into its enterprise social software platform. Mark Curtis, Branderati’s founder and CEO, will join Sprinklr as General Manager to lead the advocacy product within Sprinklr.