Bazaarvoice Acquires Granify
December 5, 2023
Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.
- Buyers
- Bazaarvoice
- Targets
- Granify
- Industry
- Cloud & SaaS
- Location
- Alberta, Canada
- Transaction Type
- Buyout
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