Marlin-backed Bazaarvoice Acquires Curalate

Centerfield Acquires ConsumerVoice

August 25, 2025

Marketing & Advertising

Centerfield, a Platinum Equity–backed digital customer acquisition platform, has acquired ConsumerVoice, a digital commerce platform that curates and promotes products on sites including ConsumerVoice.org and BuyersReport.org. The add-on expands Centerfield's digital commerce capabilities and audience reach, enabling cross-sell opportunities for Centerfield's Dugout platform and serving new categories for its brand clients.

RateMyAgent Acquires Curated Social

October 23, 2024

Marketing & Advertising

RateMyAgent signed a binding agreement to acquire 100% of Curated Social, with the deal expected to close later in the quarter. The acquisition expands RateMyAgent from a real estate review platform into a broader suite of marketing and content tools for real estate professionals in the US, Australia, and New Zealand.

Bazaarvoice Acquires Granify

December 5, 2023

Cloud & SaaS

Bazaarvoice has acquired Granify, an AI-driven e-commerce contextualization and conversion optimization platform, to enhance its full-funnel e-commerce and user-generated content (UGC) offering. The deal integrates Granify’s in-session behavioral AI capabilities with Bazaarvoice’s product and UGC data to drive improved on-site personalization and higher conversion rates for brands and retailers.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.

Thomas H. Lee Partners Makes Majority Investment in Bazaarvoice

March 26, 2021

Cloud & SaaS

Thomas H. Lee Partners (THL) has agreed to a majority investment in Bazaarvoice, the Austin-based provider of product review and user-generated content (UGC) software; Marlin Equity Partners will remain a material shareholder. The deal positions THL to support Bazaarvoice's next phase of growth and capability expansion across its UGC, analytics, and e-commerce enablement offerings.

Bazaarvoice (Marlin Portfolio) Acquires Influenster

August 28, 2019

Marketing & Advertising

Bazaarvoice, a Marlin Equity Partners portfolio company, has acquired Influenster, a product discovery and reviews platform with a community of nearly six million members. The deal merges Influenster's consumer-driven content and sampling capabilities with Bazaarvoice's global UGC and retail network to expand product review coverage and capabilities for brands and retailers.