MyHome (Williston Financial Group) Acquires Lender Marketing Automation Provider Volly
December 21, 2023
MyHome, the marketing and technology subsidiary of Williston Financial Group (WFG), has acquired Volly, a provider of marketing automation and creative services for banks, credit unions, and mortgage lenders. The deal expands MyHome's lead generation, conversion, and retention capabilities for mortgage and real estate lenders and brings Volly's services into WFG Enterprise Solutions.
- Buyers
- MyHome, a Williston Financial Group Company, Williston Financial Group (WFG)
- Targets
- Volly
- Sellers
- Mortgage Tech Holdings
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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