Validity Acquires Litmus
April 10, 2025
Validity has completed the acquisition of Litmus, a leading provider of email optimization and pre-send testing solutions. The deal brings Litmus's pre-send capabilities together with Validity's post-send deliverability and data intelligence products to create a more comprehensive end-to-end email marketing platform; financial terms were not disclosed.
- Buyers
- Validity, Inc.
- Targets
- Litmus
- Sellers
- Spectrum Equity
- Industry
- Marketing & Advertising
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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