Validity Acquires MailCharts
April 7, 2022
Validity, a provider of data quality and email marketing solutions, has acquired MailCharts, a campaign-planning platform for ecommerce marketing teams. The acquisition will keep MailCharts as a standalone product while integrating its competitive email intelligence into Validity's Everest platform to expand email marketing and deliverability capabilities for customers.
- Buyers
- Validity
- Targets
- MailCharts
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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