Affinion Group Acquires Prospectiv Direct (Owner of Eversave) for $30M

Affinion Group, a Stamford-based customer engagement and loyalty solutions provider, signed an agreement to acquire Prospectiv Direct, the Wakefield, Massachusetts-based online performance marketing company that owns the daily-deals site Eversave, for an initial $30 million plus potential earn-outs. The acquisition is intended to expand Affinion’s digital and local-commerce capabilities by adding Prospectiv’s performance-marketing technology, Eversave daily-deals platform and lead-generation services to its portfolio.