Sampler Acquires AdMass
July 14, 2023
Sampler, a shopper promotions and product-sampling platform, has acquired AI-powered UGC SaaS provider AdMass to integrate user-generated content collection and measurement into its brand platform. The acquisition expands Sampler's product offerings and data/AI capabilities while bringing AdMass' co-founders into Sampler's team.
- Buyers
- Sampler
- Targets
- AdMass
- Industry
- Marketing & Advertising
- Location
- Ontario, Canada
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Interluxe Group Acquires adMixt to Expand Performance Marketing Capabilities
June 1, 2026
Marketing & Advertising
Interluxe Group, a luxury marketing agency, acquired adMixt, a performance marketing agency with proprietary technology and expertise across Meta, Google, TikTok, and other digital platforms. The deal strengthens Interluxe’s Optima platform by combining first-party affluent audience data with adMixt’s paid media optimization, analytics, and full-funnel measurement.
-
Spotify Acquires WhoSampled
November 19, 2025
Media & Entertainment
Spotify has acquired London-based music database and discovery platform WhoSampled, onboarding the team and its extensive community-run database. The deal (terms undisclosed) will integrate WhoSampled’s data into Spotify’s music discovery features, including the new SongDNA tool, and aims to speed moderation and expand product availability.
-
adm Group Acquires DASS to Bolster Digital and Shopper Engagement
June 28, 2023
Marketing & Advertising
adm Group has acquired Singapore-headquartered shopper and digital marketing agency DASS, including its proprietary MarTech platform FLOW. The deal expands adm's digital and shopper marketing capabilities to digitise POSM and capture first-party data; DASS founder Wayne Cowden will continue to lead the business and join adm's APAC senior leadership team.
-
Sampler Acquires abeo to Expand Its Beauty Portfolio
April 11, 2023
Marketing & Advertising
Sampler, a Toronto-based omnichannel product sampling platform, has acquired abeo, a digital sampling agency focused on the beauty industry that was founded by Arcade Beauty. As part of the transaction Arcade Beauty will receive a minority stake in Sampler and the abeo team will join Sampler to deepen its beauty capabilities and accelerate expansion into Europe and the United States.
-
Kochava Acquires Machine Advertising
February 14, 2023
Marketing & Advertising
Kochava has acquired Machine Advertising to integrate the company's Always-on Incremental Measurement (AIM) product into Kochava's measurement and attribution suite. The deal is intended to strengthen Kochava's measurement capabilities and support expansion of its presence in the EMEA region.
-
SAS Acquires aiMatch
February 21, 2012
Marketing & Advertising
SAS, the leader in business analytics and integrated marketing management, has acquired aiMatch, a cloud-based ad server technology company. The acquisition integrates aiMatch's ad-serving and yield-management capabilities into SAS' Customer Intelligence suite to provide publishers and advertisers with end-to-end ad inventory management, forecasting, optimization and measurement.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.