Sampler Acquires abeo to Expand Its Beauty Portfolio
April 11, 2023
Sampler, a Toronto-based omnichannel product sampling platform, has acquired abeo, a digital sampling agency focused on the beauty industry that was founded by Arcade Beauty. As part of the transaction Arcade Beauty will receive a minority stake in Sampler and the abeo team will join Sampler to deepen its beauty capabilities and accelerate expansion into Europe and the United States.
- Buyers
- Sampler
- Targets
- abeo
- Sellers
- Arcade Beauty
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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