Spotify Acquires WhoSampled

Splice Acquires Spitfire Audio

April 28, 2025

Software

Splice has acquired UK-based virtual instrument library maker Spitfire Audio in a transaction reported to be about USD $50 million. The deal brings Spitfire’s high-end sampled instruments and sound libraries together with Splice’s AI-powered music-creation platform; Spitfire will continue to operate independently with Olivier Robert‑Murphy as CEO reporting to Splice’s CEO Kakul Srivastava.

Tunespotter Acquires What-song.com

July 25, 2024

Media & Entertainment

Tunespotter has acquired What-song.com, a leading search engine for music used in movies, TV shows and other visual media, combining the two platforms' data and search capabilities. The deal creates an expanded audio-visual database and an immediate funnel for licensed content, enhancing music discovery for millions of users.

Sampler Acquires AdMass

July 14, 2023

Marketing & Advertising

Sampler, a shopper promotions and product-sampling platform, has acquired AI-powered UGC SaaS provider AdMass to integrate user-generated content collection and measurement into its brand platform. The acquisition expands Sampler's product offerings and data/AI capabilities while bringing AdMass' co-founders into Sampler's team.

Spotify Acquires Podz to Boost Podcast Discovery

June 17, 2021

Media & Entertainment

Spotify has acquired Podz, a small podcast discovery startup that uses machine learning to generate short preview clips from podcast episodes. Spotify plans to integrate Podz’s technology into its platform to improve podcast discovery for listeners and help creators get discovered, with elements of the work expected to appear before the end of the year.

Cint Acquires P2Sample

August 1, 2019

Data & Analytics

Cint has acquired 100% of P2Sample, a U.S.-based programmatic sampling platform, to expand its audience reach and strengthen programmatic sampling and AI-driven fraud detection capabilities. The deal brings P2Sample's supplier relationships, API integrations and employees into the Cint Group while P2Sample's co-founders will remain in leadership roles.

Demandbase Acquires WhoToo

September 10, 2015

Data & Analytics

Demandbase, a leader in account-based marketing, has acquired WhoToo, a Data-as-a-Service company, to combine WhoToo's audience profiles with Demandbase's IP-based identification technology. The acquisition expands Demandbase's data capabilities and creates a larger global data platform for B2B marketers, with the WhoToo team remaining in Seattle.