Demandbase Acquires WhoToo
September 10, 2015
Demandbase, a leader in account-based marketing, has acquired WhoToo, a Data-as-a-Service company, to combine WhoToo's audience profiles with Demandbase's IP-based identification technology. The acquisition expands Demandbase's data capabilities and creates a larger global data platform for B2B marketers, with the WhoToo team remaining in Seattle.
- Buyers
- Demandbase
- Targets
- WhoToo
- Industry
- Data & Analytics
- Location
- Washington, United States
- Transaction Type
- Buyout
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