DirectMail2.0 Acquires Who's Mailing What!

Direct Marketing Solutions Acquires Johnson & Quin

February 14, 2026

Marketing & Advertising

Direct Marketing Solutions (DMS) has acquired Johnson & Quin, a 150-year-old, family-owned direct mail production and marketing firm, combining complementary capabilities to form a larger national direct-marketing platform. The deal expands DMS's production capacity and Midwest footprint, preserves leadership continuity (Andrew Henkel becomes President of DMS; David Henkel joins the DMS board) and aims to deepen end-to-end, data-driven omnichannel direct marketing services.

ActiveCampaign Acquires Postmark and DMARC Digests from Wildbit

May 9, 2022

Cloud & SaaS

ActiveCampaign acquired the Postmark transactional email service and the DMARC Digests email-authentication product from Wildbit. The deal brings transactional messaging and email-authentication capabilities into ActiveCampaign's Customer Experience Automation (CXA) platform to provide unified communications and improved deliverability for customers.

Direct Marketing Solutions Acquires Mailing Services of Pittsburgh's Freedom, PA Plant Assets

January 5, 2022

Marketing & Advertising

Direct Marketing Solutions (DMS) has acquired the plant assets of Mailing Services of Pittsburgh (MSP) in Freedom, Pennsylvania, which will operate as DMS East. The acquisition expands DMS's printing, envelope manufacturing, lettershop and postal logistics capacity, creating a bi‑coastal footprint to deliver faster, coast‑to‑coast direct marketing campaigns.

Phone2Action Acquires KnowWho

December 14, 2020

Government & Public Sector

Phone2Action has acquired KnowWho, the world's largest directory of public officials and influencers, expanding its government relations and public affairs technology offering. The deal follows Phone2Action's recent purchase of GovPredict and brings KnowWho's database and founder Bruce Brownson onto the Phone2Action management team, creating a more comprehensive platform for policy, legislative and stakeholder intelligence.

NetWise Data Acquires WhoToo

August 27, 2019

Data & Analytics

NetWise Data LLC has acquired WhoToo, the Data-as-a-Service business previously owned by Demandbase, enabling NetWise to upgrade WhoToo’s B2B and B2C customer data with NetWise’s enriched datasets. The deal will allow NetWise to form more-direct relationships with enterprise clients and immediately improve the accuracy and completeness of WhoToo’s data offerings.

Demandbase Acquires WhoToo

September 10, 2015

Data & Analytics

Demandbase, a leader in account-based marketing, has acquired WhoToo, a Data-as-a-Service company, to combine WhoToo's audience profiles with Demandbase's IP-based identification technology. The acquisition expands Demandbase's data capabilities and creates a larger global data platform for B2B marketers, with the WhoToo team remaining in Seattle.