Data & Analytics Acquisitions in 2015

Deluxe Corporation has acquired Datamyx LLC, a Boca Raton–based provider of marketing analytics and tri-bureau data solutions, from private equity firm Halyard Capital. The acquisition will expand Deluxe’s marketing services and technology platform for financial institutions by integrating Datamyx’s Intelidata Express analytics and targeting capabilities.

Demandbase, a leader in account-based marketing, has acquired WhoToo, a Data-as-a-Service company, to combine WhoToo's audience profiles with Demandbase's IP-based identification technology. The acquisition expands Demandbase's data capabilities and creates a larger global data platform for B2B marketers, with the WhoToo team remaining in Seattle.

Microsoft has reached an agreement to acquire Revolution Analytics, a leading commercial provider of software and services for the R programming language, to expand its advanced analytics and data science capabilities. The acquisition will integrate Revolution Analytics' R-based platform, services and expertise into Microsoft data platforms and Azure, helping customers scale statistical and predictive analytics across big data environments.

Silver Spring Networks has entered into an agreement to acquire Detectent Inc., a privately held provider of utility data analytics and SaaS solutions based in Escondido, California. The acquisition expands Silver Spring's SilverLink platform capabilities in utility analytics, revenue protection and customer engagement and brings Detectent's analytics (covering data from over 25 million meters) into Silver Spring's smart grid big data offerings.