adm Group Acquires DASS to Bolster Digital and Shopper Engagement

June 28, 2023

adm Group has acquired Singapore-headquartered shopper and digital marketing agency DASS, including its proprietary MarTech platform FLOW. The deal expands adm's digital and shopper marketing capabilities to digitise POSM and capture first-party data; DASS founder Wayne Cowden will continue to lead the business and join adm's APAC senior leadership team.

Buyers
adm Group
Targets
DASS
Location
Singapore
Transaction Type
Buyout

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